Clothes and apparel are one of the leading items sold online. However, there are a number of challenges inherent in selling apparel online. Take a look at how some of the big clothing and apparel retailers try to provide the in-store shopping experience online.
Retailing
How the Big Boys Sell Apparel and Accessories Online
Shopping clothes and accessories for buyers often means finding clothes that flatter, fit that and suitable for the intended use or occasion. Learn the tools and design techniques used by the top apparel e-commerce sellers.
Due Maternity: Using Social Tools to Generate Qualified Traffic
For most women, pregnancy is an exciting, momentous and joyous occasion. Many feel that it is a discovery meant to be shared with families and friends, while at the same time curious and apprehensive about pregnancy.Knowing the typical behaviors of pregnant women, Due Maternity created a microsite in November 2008 called LookWhosPreggo.com.
Selling Flowers to Men: 1800Flowers.com’s Guy’s Guide to Flowers
Online floral shop 1800Flowers.com launched in August 2010 a microsite targeting the male consumers. Learn how Guys Guide to Flowers is being used to reach a new demographic
Lessons on How to Improve Your Retail Sales
While the economy is showing some signs of recovery, many retailers are still hurting. Even more so for small retailers. Learn tips from the book “The Retail Doctor’s Guide to Growing Your Business” to help your small retail business come up on top despite the recession and improve your retail sales.
