The bookstore industry has been hit hard by the changing times. Bookstores are slowly disappearing, and the industry climate remains dim and challenging. Learn how Mitch Kaplan’s Books & Books bookstores are coping – and surviving.
When times are tough, the phones aren’t ringing and the low-hanging fruit has already been plucked. That leads many to pull back and reduce their work intensity for fear that their efforts would end up being applied in vain. That’s the wrong response to a challenging market. In times like these, smart professionals develop new products, become more innovative, embrace creativity and market themselves harder than ever
With the tightening of economy, getting new customers can be difficult. Your potential customers may be tightening their spending, cutting back on costs and not buying from you. You, on the other hand, may also be cutting back on your spending including marketing as your cash flow tightens up. Given this scenario, it is very […]