Many successful businesses made it, not by creating a unique product that never existed before. Spanx succeeded by reworking the panty hose to fit the needs of women.
Online floral shop 1800Flowers.com launched in August 2010 a microsite targeting the male consumers. Learn how Guys Guide to Flowers is being used to reach a new demographic
Members-only web retailers are a niche segment of ecommerce retailing that thrives on exclusivity. This alternative model of selling on the Web has seen tremendous growth in the past couple of years, spurred by the recession and consumers’ need to cut spending and find better deals.
If you want to become a world famous brand, you can’t sell to a broad, undefined market. Learn how Ralph Lauren is focusing on a particular target market, and how they succeeded in reaching this market.