“How and when will this generate sales.” That’s what entrepreneurs typically ask themselves when investing in marketing. “And that is the completely WRONG question to ask,” says marketing expert David Newman. In his new book Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition Newman reveals the right questions […]
Online videos are proving to be effective sales and marketing tools. One business that greatly benefited from online videos is Blendtec, a manufacturer and retailer of blenders.
[tweetmeme]eMarketingandCommerce.com has a very insightful interview with Trump University’s VP of Marketing Josef Katz on how they are acquiring new customers. Trump University offers online business and real estate courses, as well as live training spearheaded by the top names in real estate business. Here are some of the secrets of their success: Given that […]
[tweetmeme]A business can re-energize itself by finding a new profitable target market and reinventing itself. Western Union is an example of a company that has successfully reinvented itself by going after a new market: the foreign born workers. The company was at one time the monopoly national communications company, especially in the 19th century up […]
[tweetmeme]Experiential marketing is all about “engaging” a customer by creating a shopping atmosphere that is relevant to the customer. It is easy to engage a customer who walks into the door of a store where a sales consultant or business owner can talk to the customer and present the products; and harder to do on […]