[tweetmeme]Using videos in email is starting to gain grounds among marketers. In fact, according to the study “The 2010 Video Email Marketing Survey and Industry Trends Reports,” about 70% of marketers surveyed use online videos for marketing. About 73% of the respondents believe that integrating video with email marketing will increase click through rates. One […]
The holiday season is here, and retailers need to ramp up campaigns for the holiday season. Learn email marketing strategies that can help ensure a healthy and profitable holiday retail season for your business.
[tweetmeme]Design Toscano was recently featured in a case study entitled “Narrow Niche E-Mails Increase Sales” in the October 2008 issue of Target Marketing. The company traditionally used emails to announce catalog drops, highlight a few items (mostly new inventories), introduce merchandise lines, and announce site-wide sales. To spur sales, Design Toscano experimented on segmented email […]
[tweetmeme]Internet Retailer conducted a survey of 174 web-only retailers, chain retailers, catalogers and consumer brand manufacturers on how they are using email marketing. The most interesting result of the survey is the question on the tactics used to improve results from email: Which of the following tactics are you using to improve the effectiveness of […]
[tweetmeme]As the financial market falls, retailers are gearing up for a bleak holiday season. With financial woes such as the faltering housing market, rising unemployment and high food and energy costs, consumers may cut back on spending for gifts and holidays. To survive in this market, one way is to emphasize low price gifts that […]