Learn how the department store Kohl’s do email marketing for the holiday season in December and what lessons small businesses can learn from their strategy
Retailing
How to Use Email to Engage Customers: The Case of Nordstrom
Email has become a powerful and must-have tool for marketers and business owners. Learn how high-end department store Nordstrom uses email to engage customers and increase sales.
Holiday Shopping Trends: Lessons from 2010
The holiday season 2010 has shown that online retail, and increasingly social media and mobile, are becoming the growth engines for retailers everywhere. Consumers embrace online shopping not only for its ease and convenience, but as a primary means of researching goods and services.
Lessons on How to Improve Your Retail Sales
While the economy is showing some signs of recovery, many retailers are still hurting. Even more so for small retailers. Learn tips from the book “The Retail Doctor’s Guide to Growing Your Business” to help your small retail business come up on top despite the recession and improve your retail sales.
Lessons on Retailing: Demory’s Christmas Memories
[tweetmeme]Demory’s Christmas Memories is a 10-year old retail store selling Christmas items in Hagertown, Maryland. They don’t have a strong Web presence, but their 3,000 sq. ft. store is one of the best of its kind in the Mid-Atlantic area. In an interview with Selling Christmas Decorations magazine, owner Steve Demory gave this advice that […]
