• Skip to content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to footer
  • Home
  • Contact Us
  • About
  • Privacy Policy
  • How to Sell More Online

Learning from Big Boys

Small Business Lessons from Big Businesses

  • Business Strategy
    • Success Tips
  • Marketing
    • Customer Service
  • Online Marketing
    • Social Media
    • Email Marketing
  • Online Business
    • Ecommerce
  • Book Reviews
You are here: Home / Business Strategy / How the Big Boys Sell Apparel and Accessories Online

How the Big Boys Sell Apparel and Accessories Online

February 17, 2011 By Isabel Isidro Leave a Comment

[tweetmeme]Shopping clothes and accessories for buyers often means finding clothes that flatter, fit that and suitable for the intended use or occasion. The top apparel e-commerce sellers use a number of tools and design techniques to convey this clothes buying experience to customers online.


The big boys design their websites to create the ambience and mood for shopping. They make it easy for buyers to see and evaluate the clothes with the quality and size of their photos. In addition, they offer detailed product information that allows buyers to know the materials and size of the product. They also offer ways to engage the customers more, giving them advice and information on the products.

So how do they do it? Let’s look at how some of the top retailers in the apparel market:

BergdorfGoodman.com = the premier destination for high-end designers, the site offers excellent photography, clean layout and loads of product details

  • Uncluttered home page showing a single fashion magazine quality photo
  • Ample information in the product pages, including details of the clothes, shoes and other products
  • Provides the zoom capability to allow customers to see the details of the items
  • Various views of the items front, back and side
  • Various sizing guides, such as American, European, women’s, among others
  • For out of stock products, information on when the item will be available
  • Navigation to next or previous product in the item gallery, without returning to the category page

Nordstrom.com – this high end retailer recently redesigned their website, and one of the biggest changes is their goal to foster community building. Here are the key features of their website:

  • Streamlined navigation structure, with three top level categories: Department, Brand, and Conversation
  • Improved search functionality that offers the option of narrowing the search by category, color, price and brand.
  • Community section where they feature various looks from customers, get fashion advice from “Miss Nordstrom” and share videos, photos and solicit comments in the “Style Forum”
  • As an arbiter of fashion, customers can easily shop for the items comprising the hottest fashion trends.
  • Offers the option of “Complete this look” by providing suggestions of other apparel and shoes that will work with the outfit

KateSpade.com = the site of the high end fashion designer Kate Spade

  • Handbag photos mimic the in-store experience
  • Photos that will allow the customer to see the item’s look, feel and size with zoom capabilities and how the item looks on a model
  • With its news section, the site showcases the brand’s position among its fashion conscious audience, such as publication of short stories it commissioned of women writers

DavidsBridal.com = focuses on making the soon-to-be brides focused on getting down the aisle in style

  • Offers a live chat feature that allows customers to ask and learn more about the products. However, they don’t offer the live chat to all pages, but only to pages that yield the highest conversion.

Related posts:

  1. Using Online Videos to Sell Products: Swimwear Boutique
  2. Tips to Increase Online Sales: Bluefly.com
  3. How the Big Boys are Tapping the Community to Improve Online Sales
  4. Learning from HP Shopping
  5. Sell More by Informing the Consumers

Filed Under: Business Strategy, Ecommerce Tagged With: featured, Online Business, Retailing, Selling on the Web

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

CAPTCHA
Refresh

*

Primary Sidebar

Subscribe

Get the latest content into your inbox.

We respect your privacy and will not share your info.

Popular Posts

  • Understanding Your Target Market: Polo Ralph Lauren
  • MyFax: Success by Improving an “Outdated” Product
  • How the Big Boys Sell Apparel and Accessories Online
  • Net-a-Porter: Winning Strategies for Selling Apparel and Clothing Online
  • How to Succeed in Selling Online

Buy our Book: How to Sell More Online

Want to succeed online and increase the sales of your online store? Learn how your small business can succeed selling on the Web today! Buy our Kindle eBook How to Sell More Online: 40 Tips for the Small Online Entrepreneur at Amazon.com today.

Checklist for Starting a Business

Checklist for Starting a Business is designed to walk you through the process of starting a business. Know where you're going and how to get there. Download your copy today or purchase the Kindle edition.  

Small Business Resources

  • Entrepreneur Success Stories Blog
  • PowerHomeBiz
  • Small and Home Business Blog
  • Starting Up Tips
  • Women Home Business

Footer

RSS PowerHomeBiz

  • How to Make Money by Investing in Property
  • How to Make Lowering the Electricity Bill as Easy as Possible for Household Entrepreneurs
  • Three Strategies to Execute Content Marketing Personalization At Scale
  • Credit Issues During an Individual Voluntary Arrangement (IVA)
  • How to Better Grow and Organize Your Leads

Checklist for Starting a Business

Checklist for Starting a Business is designed to walk you through the process of starting a business. Know where you're going and how to get there. Download your copy today or purchase the Kindle edition.

Small Business Resources

  • Entrepreneur Success Stories Blog
  • PowerHomeBiz
  • Small and Home Business Blog
  • Starting Up Tips
  • Women Home Business

Copyright © 2019 · LearningfromBigBoys.com · Terms of Use and Privacy Policy