[tweetmeme]When you think of innovation, the first person that comes to mind is Apple’s CEO and co-founder, Steve Jobs. With Jobs at the helm, Apple has revolutionized the computer, mobile telephone, music distribution and even the book publishing industries with products such as the Mac, iPod, iPhone and the iPad.
The book “The Innovation Secrets of Steve Jobs: Insanely Different Principles for Breakthrough Success” by Carmine Gallo looks at the principles that seem to drive Steve Jobs. The principles cover various aspects of life –career, vision, thoughts, customer, design, experience and story. While we can’t all be like Steve Jobs, the book may give you ideas of areas that you can improve in your life, even change the way you think about things.
Below are the seven principles that drive Steve Jobs:
Principle 1: Do what you love.
Steve Jobs has followed his heart his entire life, and that, he says, has made all the difference.
Principle 2: Put a dent in the universe.
Jobs attracts like-minded people who share his vision and who help turn his ideas into world changing innovations. Passion fuels Apple’s rocket, and Jobs’s vision creates the destination
Principle 3: Kick Start your brain.
Innovation does not exist without creativity, and for Steve Jobs, creativity is the act of connecting things. Jobs believes that a broad set of experiences broadens our understanding of the human experience. His life has been characterized by his willingness to experience something new.
When he dropped out of college, Jobs took up calligraphy, which later on played an important factor in how the text in the Mac computer is presented. Calligraphy sparked his reativity, as well as the time spent meditating in an apple orchard and his visit to India in the 1970s. His desire to see new points of view and experience new things were clearly evident when he hired musicians, artists, poets and historians to help build his most iconic products.
Principle 4: Sell dreams, not products.
To Jobs, people who buy Apple products are not “consumers.” They are people with dreams, hopes and ambitions. Job builds products to help them fulfill their dreams.
Principle 5: Say no to 1,000 things.
Simplicity is the ultimate sophistication, according to Jobs. From the designs of the iPod to the iPhone, from the packaging of Apple’s products to the functionality of the Apple website, innovation means eliminating the unnecessary so that the necessary may speak.
Principle 6: Create insanely great experiences.
Jobs has made Apple Stores the gold standard in customer service. The Apple Store has become the world’s best retailer by introducing simple innovations any business can adopt to make deep, lasting emotional connections with its customers.
Principle 7. Master the message
Jobs is the world’s preeminent corporate storyteller, turning product launches into an art form. You can have the most innovative idea in the world, but if you cannot get people excited about it, your innovation doesn’t matter.