Friday, April 10, 2026
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5 Big Brands That Nearly Went Bankrupt—And What Small Businesses Can Learn

Even the world’s most iconic brands—Apple, LEGO, Marvel, Nintendo, and FedEx—have stared down bankruptcy. Their comeback stories prove that...

When Innovation Outpaces Demand: Lessons from Revolymer’s Failed “Nonstick” Chewing Gum

Revolymer’s nonstick chewing gum was brilliant science but a commercial failure. Learn how small business owners can avoid the same mistake by validating demand, targeting the right customer, and pivoting effectively.

How to Use Email to Engage Customers: The Case of Nordstrom

Discover how Nordstrom uses email marketing to build customer loyalty, increase sales, and create brand engagement — plus tips small businesses can apply today.

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5 Big Brands That Nearly Went Bankrupt—And What Small Businesses Can Learn

Even the world’s most iconic brands—Apple, LEGO, Marvel, Nintendo, and FedEx—have stared down bankruptcy. Their comeback stories prove that resilience, focus, and smart risk-taking...

5 Big Brands That Nearly Went Bankrupt—And What Small Businesses Can Learn

Even the world’s most iconic brands—Apple, LEGO, Marvel, Nintendo,...

When Innovation Outpaces Demand: Lessons from Revolymer’s Failed “Nonstick” Chewing Gum

Revolymer’s nonstick chewing gum was brilliant science but a commercial failure. Learn how small business owners can avoid the same mistake by validating demand, targeting the right customer, and pivoting effectively.

How to Use Email to Engage Customers: The Case of Nordstrom

Discover how Nordstrom uses email marketing to build customer loyalty, increase sales, and create brand engagement — plus tips small businesses can apply today.

4 Unique Marketing Tactics You Can Use All Year

Here are 5 marketing tactics that you can use all year to help your brand gain further exposure in your target market and increase sales while also nurturing established relationships with your current customers.

Christmas Holiday Email Marketing Strategies: Lessons from Kohl’s

Learn how the department store Kohl's do email marketing for the holiday season in December and what lessons small businesses can learn from their strategy

8 Headlines that Work: Lessons from Political News Sites

How do compel users to read your articles? Start with the headline! Learn how to write headlines that work to get your content read and shared.

How to Use Pinterest: Lessons from Kate Spade

Pinterest is said to be the fastest growing content sharing platform. Learn how the fashion retailer Kate Spade is using Pinterest to engage its customers and win new fans for their products.

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When Innovation Outpaces Demand: Lessons from Revolymer’s Failed “Nonstick” Chewing Gum

Revolymer’s nonstick chewing gum was brilliant science but a commercial failure. Learn how small business owners can avoid the same mistake by validating demand, targeting the right customer, and pivoting effectively.

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5 Big Brands That Nearly Went Bankrupt—And What Small Businesses Can Learn

Even the world’s most iconic brands—Apple, LEGO, Marvel, Nintendo,...

When Innovation Outpaces Demand: Lessons from Revolymer’s Failed “Nonstick” Chewing Gum

Revolymer’s nonstick chewing gum was brilliant science but a commercial failure. Learn how small business owners can avoid the same mistake by validating demand, targeting the right customer, and pivoting effectively.

How to Use Email to Engage Customers: The Case of Nordstrom

Discover how Nordstrom uses email marketing to build customer loyalty, increase sales, and create brand engagement — plus tips small businesses can apply today.

4 Unique Marketing Tactics You Can Use All Year

Here are 5 marketing tactics that you can use all year to help your brand gain further exposure in your target market and increase sales while also nurturing established relationships with your current customers.

Christmas Holiday Email Marketing Strategies: Lessons from Kohl’s

Learn how the department store Kohl's do email marketing for the holiday season in December and what lessons small businesses can learn from their strategy