When the holidays arrive, it seems like every small business owner is increasing their marketing budget to get the word out about special holiday promotions and increase traffic to their website and storefront. Though the holiday shopping season is certainly a great time to launch new marketing campaigns to … Continue Reading about 4 Unique Marketing Tactics You Can Use All Year
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Success Tips
How a Bookstore is Surviving Tough Times
[tweetmeme]The bookstore industry has been hit hard by the changing times. Bookstores are slowly disappearing, and the industry climate remains … Continue Reading about How a Bookstore is Surviving Tough Times
What Inspires Successful Entrepreneurs?
[tweetmeme]What inspires successful entrepreneurs? What words of wisdom guide their actions and thinking? Paul Thornton in his new book … Continue Reading about What Inspires Successful Entrepreneurs?
Online Business
How to Succeed in Selling Online
While big businesses such as Amazon.com dominate the e-commerce landscape, the fastest growing online retailers are the mid-sized retailers. These are the retailers that typically make about $5 million to $13 … Continue Reading about How to Succeed in Selling Online
Net-a-Porter: Winning Strategies for Selling Apparel and Clothing Online
Net-a-Porter http://www.net-a-porter.com is a luxury clothing and accessories retailer that carries some of the biggest brands in fashion today such as Alexander McQueen, Stella McCartney, Valentino and others. It … Continue Reading about Net-a-Porter: Winning Strategies for Selling Apparel and Clothing Online
Overcoming the Challenges of Selling Clothing and Apparel Online
[tweetmeme]Clothes and apparel are one of the leading items sold online. In fact, eMarketer.com puts the U.S. apparel, accessories and footwear category sales online at $26.6 billion in 2008. The experience … Continue Reading about Overcoming the Challenges of Selling Clothing and Apparel Online
How the Big Boys Sell Apparel and Accessories Online
[tweetmeme]Shopping clothes and accessories for buyers often means finding clothes that flatter, fit that and suitable for the intended use or occasion. The top apparel e-commerce sellers use a number of tools and … Continue Reading about How the Big Boys Sell Apparel and Accessories Online
Holiday Shopping Trends: Lessons from 2010
[tweetmeme]The holiday season 2010 has shown that online retail, and increasingly social media and mobile, are becoming the growth engines for retailers everywhere. Consumers embrace online shopping not only for its … Continue Reading about Holiday Shopping Trends: Lessons from 2010
