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4 Unique Marketing Tactics You Can Use All Year

4 Unique Marketing Tactics You Can Use All Year

December 2, 2016 By Contributor Leave a Comment

When the holidays arrive, it seems like every small business owner is increasing their marketing budget to get the word out about special holiday promotions and increase traffic to their website and storefront. Though the holiday shopping season is certainly a great time to launch new marketing campaigns to … Continue Reading about 4 Unique Marketing Tactics You Can Use All Year


Success Tips

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How a Bookstore is Surviving Tough Times

June 7, 2011 By Isabel Isidro Leave a Comment

[tweetmeme]The bookstore industry has been hit hard by the changing times.  Bookstores are slowly disappearing, and the industry climate remains … Continue Reading about How a Bookstore is Surviving Tough Times

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What Inspires Successful Entrepreneurs?

November 2, 2010 By Isabel Isidro 3 Comments

[tweetmeme]What inspires successful entrepreneurs? What words of wisdom guide their actions and thinking? Paul Thornton in his new book … Continue Reading about What Inspires Successful Entrepreneurs?


Online Business

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How to Succeed in Selling Online

November 17, 2011 By Isabel Isidro 4 Comments

While big businesses such as Amazon.com dominate the e-commerce landscape, the fastest growing online retailers are the mid-sized retailers. These are the retailers that typically make about $5 million to $13 … Continue Reading about How to Succeed in Selling Online

Net-a-Porter: Winning Strategies for Selling Apparel and Clothing Online

March 11, 2011 By Isabel Isidro Leave a Comment

Net-a-Porter http://www.net-a-porter.com is a luxury clothing and accessories retailer that carries some of the biggest brands in fashion today such as Alexander McQueen, Stella McCartney, Valentino and others. It … Continue Reading about Net-a-Porter: Winning Strategies for Selling Apparel and Clothing Online

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Overcoming the Challenges of Selling Clothing and Apparel Online

March 11, 2011 By Isabel Isidro Leave a Comment

[tweetmeme]Clothes and apparel are one of the leading items sold online. In fact, eMarketer.com puts the U.S. apparel, accessories and footwear category sales online at $26.6 billion in 2008. The experience … Continue Reading about Overcoming the Challenges of Selling Clothing and Apparel Online

How the Big Boys Sell Apparel and Accessories Online

February 17, 2011 By Isabel Isidro Leave a Comment

[tweetmeme]Shopping clothes and accessories for buyers often means finding clothes that flatter, fit that and suitable for the intended use or occasion. The top apparel e-commerce sellers use a number of tools and … Continue Reading about How the Big Boys Sell Apparel and Accessories Online

clothing store owner

Holiday Shopping Trends: Lessons from 2010

January 19, 2011 By Isabel Isidro 2 Comments

[tweetmeme]The holiday season 2010 has shown that online retail, and increasingly social media and mobile, are becoming the growth engines for retailers everywhere. Consumers embrace online shopping not only for its … Continue Reading about Holiday Shopping Trends: Lessons from 2010

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  • Understanding Your Target Market: Polo Ralph Lauren
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  • How to Succeed in Selling Online
  • How the Big Boys Sell Apparel and Accessories Online

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Checklist for Starting a Business

Checklist for Starting a Business is designed to walk you through the process of starting a business. Know where you're going and how to get there. Download your copy today or purchase the Kindle edition.

Small Business Resources

  • Entrepreneur Success Stories Blog
  • PowerHomeBiz
  • Small and Home Business Blog
  • Starting Up Tips
  • Women Home Business

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