From the book “The On-Demand Brand” by Rick Mathieson, learn the core set of rules — some contrarian, but most based on common sense — for building brand experiences that attract, engage, and win the loyalty of digital consumers.
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5 Rules for Digital Marketing Success
Filed Under: Book Reviews, Social Media Tagged With: Social Marketing
Engaging Small Businesses through Social Media
If you are trying to reach and market to small business owners, what is the best social media channel to use. How do small businesses use social media to look for business information? Learn how from the results of this survey.
Filed Under: Social Media Tagged With: Business Strategy, Social Marketing
Social Media and the Mobile Food Truck Business
In the last few years, the mobile food industry has increased its momentum, especially in big urban areas such as New York City, Seattle, San Francisco, Los Angeles and Washington D.C. What sets this new breed of food trucks apart is how tech savvy they are, and their use of social media, in particular Facebook and Twitter.
Filed Under: Business Strategy, Social Media Tagged With: Social Marketing
IdeaPaint: How a Startup is Using Social Media to Market Its Business
August 22, 2010 By Isabel Isidro
How should you use social media for your business? Learn from IdeaPaint.com on how to effectively use of social media for marketing a business. We analyze how they use various social media platforms such as blog, Facebook, Twitter, Youtube and Flickr.
Filed Under: Business Strategy, Social Media Tagged With: Customer Acquisition, Customer Service, Social Marketing, Twitter, Web 2.0
Tips on How to Use Twitter for Your Small Business
Twitter has become a very important social media platforms today, and its growth is just phenomenal. Learn how to use Twitter to grow and market you small or home-based business How To Use Twitter for Your Small Business View more presentations from PowerHomeBiz.com.
Filed Under: Multimedia, Online Marketing, Social Media Tagged With: Social Marketing, Social Media
How Big Businesses and Business Gurus Use Twitter
Twitter is a social messaging and microblogging site where you can post messages in 140 characters or less. The site has grown at a phenomenal phase, growing at a staggering 1,382 percent on an annual basis. As such, it is not surprising that both celebrities, businesses and gurus have immersed themselves on Twitter. Businesss use [...]
Filed Under: Social Media Tagged With: Social Marketing, Social Media, Twitter
How PepsiCo is Using Social Media
In an article in BrandWeek, PepsiCo’s point man for social media Bonin Bough discussed how their company is using social media. PepsiCo is one of the big companies that extensively uses social marketing to push their brand and create meaningful conversations with consumers. For Bough, the first part of using social media is asking the [...]
Filed Under: Online Marketing, Social Media Tagged With: Social Marketing, Twitter
OfficeMax: How to Use Blogs to Launch a Product
OfficeMax launched today a new product line by Peter Walsh, a professional organizer from the TLC show Clean Sweep. The product line, called [In]Place System, includes various organizing must-haves such as document wallets and file folders, portable file totes and rolling case files, and color-coded hanging files and expanding files that can be used alone [...]
Filed Under: Social Media Tagged With: OfficeMax, Social Marketing
Customer Acquisition Tips from Trump University
eMarketingandCommerce.com has a very insightful interview with Trump University’s VP of Marketing Josef Katz on how they are acquiring new customers. Trump University offers online business and real estate courses, as well as live training spearheaded by the top names in real estate business. Here are some of the secrets of their success: Given that [...]
Filed Under: Customer Acquisition Tagged With: Customer Acquisition, marketing, Social Marketing
How Sears.com is Using the Social Media
Social media marketing is still in its infancy, and even big retailers are still trying to learn the ropes and experiment on the best approaches for their businesses. Sears.com launched in March a prom-dress campaign called Prom Premiere 2008. It is an interactive site that allows girls to share photos of dresses with family and [...]
Filed Under: Online Marketing, Social Media Tagged With: Selling on the Web, Social Marketing
