From the fastest growing mid sized ecommerce stores, here are the strategies to succeed in online retailing. Learn how to start a successful ecommerce business on the Web.
Selling on the Web
Blendtec: Success in Using Online Videos for Marketing
April 9, 2011 By Leave a Comment
Online videos are proving to be effective sales and marketing tools. One business that greatly benefited from online videos is Blendtec, a manufacturer and retailer of blenders.
Overcoming the Challenges of Selling Clothing and Apparel Online
March 11, 2011 By 1 Comment
Clothes and apparel are one of the leading items sold online. However, there are a number of challenges inherent in selling apparel online. Take a look at how some of the big clothing and apparel retailers try to provide the in-store shopping experience online.
How the Big Boys Sell Apparel and Accessories Online
February 17, 2011 By 4 Comments
Shopping clothes and accessories for buyers often means finding clothes that flatter, fit that and suitable for the intended use or occasion. Learn the tools and design techniques used by the top apparel e-commerce sellers.
Yogi Tea: Using Free Samples to Market the Business
September 27, 2010 By 2 Comments
Free samples have always been an important and highly effective marketing strategy. Yogi Products have created a Well Wishes Tree free sample campaign to “Share the benefits of Yogi tea by sending a Well-Wish to a friend.” Learn from how Yogi Products use free samples to increase awareness for Yogi Tea.
Success of Members Only Web Retailers
September 22, 2010 By 4 Comments
Members-only web retailers are a niche segment of ecommerce retailing that thrives on exclusivity. This alternative model of selling on the Web has seen tremendous growth in the past couple of years, spurred by the recession and consumers’ need to cut spending and find better deals.
Using Online Videos to Sell Products: Swimwear Boutique
September 17, 2010 By 4 Comments
Online retail businesses are increasingly using videos to turn that visitor into a buyer. Learn how Swimwear Boutique is taking videos even further by using them to present each of their products, providing users with a closer look of the products resulting in improved sales.
Small Business Tips: How to Sell More on the Web
December 24, 2009 By Leave a Comment
The Web has allowed many small business owners to sell on the Web and open their online stores. However, they are finding that getting visitors to the website is one thing; turning them into customers is a whole different ballgame. To succeed in your online business, you need to know how to get that customer [...]
Target.com: How to Create Effective Product Pages
November 20, 2008 By 1 Comment
According to InternetRetailer.com’s Top 500 Guide, Target.com is ranked as the 19th biggest ecommerce store on the Web today. From $756 million in 2004, Target’s web sales has grown to 1.153 billion in web sales in 2007. While we do not have access to Target.com’s analytics data (though InternetRetailer.com estimates that Target.com’s conversion rate is [...]
