February 4, 2012

Overcoming the Challenges of Selling Clothing and Apparel Online

Clothes and apparel are one of the leading items sold online. However, there are a number of challenges inherent in selling apparel online. Take a look at how some of the big clothing and apparel retailers try to provide the in-store shopping experience online.

How the Big Boys Sell Apparel and Accessories Online

Shopping clothes and accessories for buyers often means finding clothes that flatter, fit that and suitable for the intended use or occasion. Learn the tools and design techniques used by the top apparel e-commerce sellers.

Due Maternity: Using Social Tools to Generate Qualified Traffic

For most women, pregnancy is an exciting, momentous and joyous occasion. Many feel that it is a discovery meant to be shared with families and friends, while at the same time curious and apprehensive about pregnancy.Knowing the typical behaviors of pregnant women, Due Maternity created a microsite in November 2008 called LookWhosPreggo.com.

Selling Flowers to Men: 1800Flowers.com’s Guy’s Guide to Flowers

Online floral shop 1800Flowers.com launched in August 2010 a microsite targeting the male consumers. Learn how Guys Guide to Flowers is being used to reach a new demographic

Lessons on How to Improve Your Retail Sales

While the economy is showing some signs of recovery, many retailers are still hurting. Even more so for small retailers. Learn tips from the book “The Retail Doctor’s Guide to Growing Your Business” to help your small retail business come up on top despite the recession and improve your retail sales.

Lessons on Retailing: Demory’s Christmas Memories

Demory’s Christmas Memories is a 10-year old retail store selling Christmas items in Hagertown, Maryland. They don’t have a strong Web presence, but their 3,000 sq. ft. store is one of the best of its kind in the Mid-Atlantic area. In an interview with Selling Christmas Decorations magazine, owner Steve Demory gave this advice that [...]