Many successful businesses made it, not by creating a unique product that never existed before. Spanx succeeded by reworking the panty hose to fit the needs of women.
How to Introduce a New Product: Lessons from Sears
October 20, 2008 By 1 Comment
If you are looking to introduce a new product line (particularly high end or expensive products), study Sears.com’s way of highlighting a product. With a new product, your goal is to educate the consumers about the product, how it is used and should be used, and more importantly, what benefits this new product can give [...]
Learning from the Success of Toyota Prius
April 30, 2008 By 1 Comment
Toyota in the first quarter of 2008 has just overtaken General Motors as the #1 automaker in the world in terms of global sales. And part of that success comes from their hybrid car innovation, the Prius. San Francisco Chronicle has a great article on how Prius came about in Toyota. Legend has it that [...]
