From the fastest growing mid sized ecommerce stores, here are the strategies to succeed in online retailing. Learn how to start a successful ecommerce business on the Web.
How the Big Boys Sell Apparel and Accessories Online
Shopping clothes and accessories for buyers often means finding clothes that flatter, fit that and suitable for the intended use or occasion. Learn the tools and design techniques used by the top apparel e-commerce sellers.
Discount Beauty Center: How Email Segmentation Can Improve Sales
Big businesses recognize that their email leads and subscribers are different from each other, with different buying behaviors, interests and motivations. As a result, they break down their lists into different segments and send them emails targeted and relevant to them. Learn how Discount Beauty Center utilized email segmentation to win back customers and increase sales.
Selling Flowers to Men: 1800Flowers.com’s Guy’s Guide to Flowers
Online floral shop 1800Flowers.com launched in August 2010 a microsite targeting the male consumers. Learn how Guys Guide to Flowers is being used to reach a new demographic
Success of Members Only Web Retailers
Members-only web retailers are a niche segment of ecommerce retailing that thrives on exclusivity. This alternative model of selling on the Web has seen tremendous growth in the past couple of years, spurred by the recession and consumers’ need to cut spending and find better deals.
How to Succeed on the Web: Best Practices for Online Retailers
Larry Freed, the head of ForeSee Results which is a market leader in customer satisfaction management, recently spoke at the the Internet Retailer Conference and Exhibition in Boston. In his speech, he gave 6 best practices for online retailers. Satisfaction drives conversion, loyalty retention, word-of-mouth and financial success. The consumer is in charge — which [...]
Learning from Craigslist
Unless you’ve been living under a rock, you may have heard or even used Craigslist. Craigslist is the massively popular classified ads site where users can post and respond to ads for goods, services, real estate including apartments, jobs, and other things you can think of. From various interviews of the founder of Craigslist, Craig [...]
