February 4, 2012

How to Succeed in Selling Online

From the fastest growing mid sized ecommerce stores, here are the strategies to succeed in online retailing. Learn how to start a successful ecommerce business on the Web.

How the Big Boys Sell Apparel and Accessories Online

Shopping clothes and accessories for buyers often means finding clothes that flatter, fit that and suitable for the intended use or occasion. Learn the tools and design techniques used by the top apparel e-commerce sellers.

Online Marketing Strategies for Holiday Growth

As the holiday season fast approaches, now is the time to ramp up on all holiday promotions and work towards ensuring that all strategies result in a successful holiday season. MarketLive in its report Poised for Holiday Success offers three customer centric strategies to ensure a successful holiday season and achieve continued growth.

Due Maternity: Using Social Tools to Generate Qualified Traffic

For most women, pregnancy is an exciting, momentous and joyous occasion. Many feel that it is a discovery meant to be shared with families and friends, while at the same time curious and apprehensive about pregnancy.Knowing the typical behaviors of pregnant women, Due Maternity created a microsite in November 2008 called LookWhosPreggo.com.

Discount Beauty Center: How Email Segmentation Can Improve Sales

Big businesses recognize that their email leads and subscribers are different from each other, with different buying behaviors, interests and motivations. As a result, they break down their lists into different segments and send them emails targeted and relevant to them. Learn how Discount Beauty Center utilized email segmentation to win back customers and increase sales.

Selling Flowers to Men: 1800Flowers.com’s Guy’s Guide to Flowers

Online floral shop 1800Flowers.com launched in August 2010 a microsite targeting the male consumers. Learn how Guys Guide to Flowers is being used to reach a new demographic

Social Shopping Trends and Your Online Retail Business

Online retailers need to understand and embrace the ever-evolving importance of social tools from a shopping perspective. Of the various social media tools available, customer reviews are foundational element of social commerce strategy. Learn five emerging trends on how online shoppers are using social medium to purchase online:

Success of Members Only Web Retailers

Members-only web retailers are a niche segment of ecommerce retailing that thrives on exclusivity. This alternative model of selling on the Web has seen tremendous growth in the past couple of years, spurred by the recession and consumers’ need to cut spending and find better deals.

How to Succeed on the Web: Best Practices for Online Retailers

Larry Freed, the head of ForeSee Results which is a market leader in customer satisfaction management, recently spoke at the the Internet Retailer Conference and Exhibition in Boston. In his speech, he gave 6 best practices for online retailers. Satisfaction drives conversion, loyalty retention, word-of-mouth and financial success. The consumer is in charge — which [...]

Learning from Craigslist

Unless you’ve been living under a rock, you may have heard or even used Craigslist. Craigslist is the massively popular classified ads site where users can post and respond to ads for goods, services, real estate including apartments, jobs, and other things you can think of. From various interviews of the founder of Craigslist, Craig [...]