Online videos are proving to be effective sales and marketing tools. One business that greatly benefited from online videos is Blendtec, a manufacturer and retailer of blenders.
Western Union: Success after Finding a Profitable New Target Market
May 8, 2008 By Leave a Comment
A business can re-energize itself by finding a new profitable target market and reinventing itself. Western Union is an example of a company that has successfully reinvented itself by going after a new market: the foreign born workers. The company was at one time the monopoly national communications company, especially in the 19th century up [...]
Experiential Marketing: Learning from Patagonia
April 20, 2008 By Leave a Comment
Experiential marketing is all about “engaging” a customer by creating a shopping atmosphere that is relevant to the customer. It is easy to engage a customer who walks into the door of a store where a sales consultant or business owner can talk to the customer and present the products; and harder to do on [...]
Learning from Starbucks
February 17, 2008 By Leave a Comment
Starbucks, the specialty coffee retailer, is one of the great 21st century American success stories. Considered as one of the most successful and admired companies today, Starbucks has grown from a single store in Seattle 33 years ago to 5,945 outlets in United States and 2,392 more in 28 countries. In fiscal 2003, the company [...]
Apple’s Out of the Box Strategy to Gain Buzz
February 12, 2008 By Leave a Comment
Normally when a website is down, the business suffers — no sales, no clicks on ads, visitors are turned off and may not come back, etc. But not Apple. Ever the innovator, Apple has learned to turn a negative into a positive. When the site is down and a note “We’ll be back soon” is [...]
LiveNation: Understanding Customers through Data
January 27, 2008 By
LiveNation, the biggest concert promotion company, is changing the way the music business is done. Expanding way beyond concert tickets, LiveNation is involved in merchandising artists’ products from Eminem bobbleheads to Snoop Dogg rubber wrist bands to Carole King yoga pants. This company provides the infrastructure that allows artists to leverage their brands and profit [...]
