February 4, 2012

How to Improve Customer Satisfaction Using a People-Centric Approach

It is essential for leaders to understand that customer service is the lifeblood of their business. Without satisfied customers, there is no cash. And without satisfied and engaged employees there are no customers – satisfied or not! Here’s a look at what the most successful corporations, organizations and companies are doing different.

How to Effectively Use Facebook for Your Business: Learning from Dollar Tree

Dollar Tree has developed a winning strategy on Facebook. Learn how this multichannel retailer of closeout and inexpensive items uses their Facebook page to talk to their customers and employees, address customer service issues as well as promote their products.

IdeaPaint: How a Startup is Using Social Media to Market Its Business

How should you use social media for your business? Learn from IdeaPaint.com on how to effectively use of social media for marketing a business. We analyze how they use various social media platforms such as blog, Facebook, Twitter, Youtube and Flickr.

Strategies for Improving Customer Service

A business needs to offer excellent customer service to survive in this tough economic climate. Learn the strategies used by big businesses when improving customer service.

Costco: Excellent Service Impresses Customer

Happy customers are your best word of mouth marketing. Learn how a satisfied Costco customer was spreading the word about his very positive experience with the company.

Lenox: Listening to Your Customers is Key to Success

Lenox.com recently redesigned their website to enhance customer experience. But like many retailers, particularly small businesses, they don’t know what users really want from their site. It’s hard to improve customer experience when you don’t know where to start. The home decor, jewelry, and dining and entertaining retailer then conducted an extensive market study of [...]

Online Customer Service Success Tips from DrsFosterSmith.com

eM+C magazine has a good interview with the pet supply store DrsFosterSmith.com on their secrets to customer service success. This 25-year old retailer is renowed for their excellent customer service. In fact, DrsFosterSmith.com has been named by Foresee Results’ Spring 2008 Top 100 Online Retail Satisfaction Index as the nation’s fourth ranked retailer in terms [...]

Demonstration of Excellent Customer Service from Big Boys

I’ve come across the book “Tales of Knock Your Socks Off Service: Inspiring Stories of Outstanding Customer Service” by Kristin Anderson and Ron Zemke.” If you want to get ideas of how to provide excellent customer service, this book will inspire you. Some examples of how the big boys gave excellent service: Target StoresA mom [...]

Customer Service Tools of Big Online Businesses

Internet Retailer magazine conducted a survey on the customer service tools used by top online businesses. It is good to look at the results and incorporate these tools in your website as well. Here are some results from the study: Which self service tools do you have on your website (check all that apply)? Order [...]

Tips from Frederick’s of Hollywood

For years, racy lingerie company Frederick’s of Hollywood has lost its luster, with the 61-year old retailer even filing for Chapter 11 bankruptcy. But the company is experiencing a resurgence, getting a new lease on life with $20 million in seed money from a merger with its top lingerie vendor Movie Star Inc. Catalog Success [...]