February 4, 2012

Yogi Tea: Using Free Samples to Market the Business

Free samples have always been an important and highly effective marketing strategy. Yogi Products have created a Well Wishes Tree free sample campaign to “Share the benefits of Yogi tea by sending a Well-Wish to a friend.” Learn from how Yogi Products use free samples to increase awareness for Yogi Tea.

IdeaPaint: How a Startup is Using Social Media to Market Its Business

How should you use social media for your business? Learn from IdeaPaint.com on how to effectively use of social media for marketing a business. We analyze how they use various social media platforms such as blog, Facebook, Twitter, Youtube and Flickr.

Verizon Experience: A Lesson in Managing Your Relationship with Customers

I cut off my service with Verizon Wireless last week because of my constant dissatisfaction with the quality of service. My reception is always spotty, especially when I go into stores and in the subway. Even worse, my data reception would go on and off for hours, even days. Then there’s the issue of my [...]

Customer Acquisition Tips from Trump University

eMarketingandCommerce.com has a very insightful interview with Trump University’s VP of Marketing Josef Katz on how they are acquiring new customers. Trump University offers online business and real estate courses, as well as live training spearheaded by the top names in real estate business. Here are some of the secrets of their success: Given that [...]