May 18, 2012

Apple: How to Succeed by Breaking the Rules

Wired Magazine has a very interesting article on how Apple succeeds by breaking the rules. Instead of championing the spirit of cooperation (e.g. open platforms), Apple designs software to work only on their own hardware – and not on anyone else’s. iPhone apps only work with iPhone, and OS X work only on Macs. While [...]

Successful Management: Learning from Pepsi

Fortune Magazine has a very good article on Pepsi and their CEO, Indra Nooyi entitled “What Makes Pepsi Great?” Here are some interesting lessons for business owners from how Pepsi works and how Ms. Nooyi manages this corporate giant: Not shy about asking for help when she needs it. One of the first things Ms. [...]

Learning from Starbucks

Starbucks, the specialty coffee retailer, is one of the great 21st century American success stories. Considered as one of the most successful and admired companies today, Starbucks has grown from a single store in Seattle 33 years ago to 5,945 outlets in United States and 2,392 more in 28 countries. In fiscal 2003, the company [...]

Tapping the Social Networking Teens: Lessons from Wal-Mart’s Failed Experiment

Teens are one of the most coveted demographics by marketers. According to the study by Mintel International Group, teens spent a whopping $153 billion in 2006. However, teens are not the easiest demographic to tap. Just ask Wal-Mart. In July 2006, Wal-Mart launched a social networking site called The Hub (School Your Way). It was [...]