The bookstore industry has been hit hard by the changing times. Bookstores are slowly disappearing, and the industry climate remains dim and challenging. Learn how Mitch Kaplan’s Books & Books bookstores are coping – and surviving.
Overcoming the Challenges of Selling Clothing and Apparel Online
March 11, 2011 By 1 Comment
Clothes and apparel are one of the leading items sold online. However, there are a number of challenges inherent in selling apparel online. Take a look at how some of the big clothing and apparel retailers try to provide the in-store shopping experience online.
Don’t Waste a Challenging Economy
November 18, 2010 By 1 Comment
When times are tough, the phones aren’t ringing and the low-hanging fruit has already been plucked. That leads many to pull back and reduce their work intensity for fear that their efforts would end up being applied in vain. That’s the wrong response to a challenging market. In times like these, smart professionals develop new products, become more innovative, embrace creativity and market themselves harder than ever
Is Your Small Business Reaching Its “Tipping Point”?
November 12, 2010 By 1 Comment
Tipping point marks the sudden explosion of your business. It’s the threshold of prosperity and growth and flags the coming of greater exponential business growth for you. Here are the key indicators of this business blaster and ways to make the most of it.
Using Online Videos to Sell Products: Swimwear Boutique
September 17, 2010 By 4 Comments
Online retail businesses are increasingly using videos to turn that visitor into a buyer. Learn how Swimwear Boutique is taking videos even further by using them to present each of their products, providing users with a closer look of the products resulting in improved sales.
Is It Time to Change Your Business Strategies?
September 15, 2010 By 1 Comment
Change is a crucial element of any business. Whether your business has sunk into complacency, your strategies are no longer effective, or you just need to stir some excitement into your business, you need to adopt changes. But how do you know if it is time to change?
MyFax: Success by Improving an “Outdated” Product
July 6, 2009 By 1 Comment
MyFax, the Internet fax service provider, has proven that you don’t necessarily have to invent an entirely new product to be successful. Instead, you can use the old and turn it into something new. MyFax took an old technology – faxing – and made it work better by allowing users to send and receive faxes [...]
Western Union: Success after Finding a Profitable New Target Market
May 8, 2008 By Leave a Comment
A business can re-energize itself by finding a new profitable target market and reinventing itself. Western Union is an example of a company that has successfully reinvented itself by going after a new market: the foreign born workers. The company was at one time the monopoly national communications company, especially in the 19th century up [...]
Sell More by Informing the Consumers
April 8, 2008 By 2 Comments
One of the most effective ways to improve sales and set your business apart from the competition is by making your products more user friendly. One of the worst assumptions you can make is that customers will instinctively know what to do with your products, or even how to use it. This can be achieved [...]
