If you want to become a world famous brand, you can’t sell to a broad, undefined market. Learn how Ralph Lauren is focusing on a particular target market, and how they succeeded in reaching this market.
New Coke: Lessons in the Power of Branding
May 10, 2008 By Leave a Comment
The New Coke is considered as one of the worst marketing fiascos in history. More than anything else, it conveyed so strongly the need to protect the image of your brand. PowerHomeBiz.com has an interesting article on what small businesses can learn from the miserable failure that was the New Coke. Read “Lessons from the [...]
Kashi: Building Impressive Customer Relationship
April 25, 2008 By 1 Comment
Kashi is a company that produces high quality healthy natural foods, from cereals to waffles to frozen foods to snacks and bars. But their website is more than a store to sell their products. The company, whose goal it is to encourage an overall healthy lifestyle, is using the Web to reach their extremely loyal [...]
