May 18, 2012

Social Media and the Mobile Food Truck Business

In the last few years, the mobile food industry has increased its momentum, especially in big urban areas such as New York City, Seattle, San Francisco, Los Angeles and Washington D.C. What sets this new breed of food trucks apart is how tech savvy they are, and their use of social media, in particular Facebook and Twitter.

IdeaPaint: How a Startup is Using Social Media to Market Its Business

How should you use social media for your business? Learn from IdeaPaint.com on how to effectively use of social media for marketing a business. We analyze how they use various social media platforms such as blog, Facebook, Twitter, Youtube and Flickr.

Tips on How to Use Twitter for Your Small Business

Twitter has become a very important social media platforms today, and its growth is just phenomenal. Learn how to use Twitter to grow and market you small or home-based business How To Use Twitter for Your Small Business View more presentations from PowerHomeBiz.com.

How Big Businesses and Business Gurus Use Twitter

Twitter is a social messaging and microblogging site where you can post messages in 140 characters or less. The site has grown at a phenomenal phase, growing at a staggering 1,382 percent on an annual basis. As such, it is not surprising that both celebrities, businesses and gurus have immersed themselves on Twitter. Businesss use [...]

How PepsiCo is Using Social Media

In an article in BrandWeek, PepsiCo’s point man for social media Bonin Bough discussed how their company is using social media. PepsiCo is one of the big companies that extensively uses social marketing to push their brand and create meaningful conversations with consumers. For Bough, the first part of using social media is asking the [...]

OfficeMax: How to Use Blogs to Launch a Product

OfficeMax launched today a new product line by Peter Walsh, a professional organizer from the TLC show Clean Sweep. The product line, called [In]Place System, includes various organizing must-haves such as document wallets and file folders, portable file totes and rolling case files, and color-coded hanging files and expanding files that can be used alone [...]

How Sears.com is Using the Social Media

Social media marketing is still in its infancy, and even big retailers are still trying to learn the ropes and experiment on the best approaches for their businesses. Sears.com launched in March a prom-dress campaign called Prom Premiere 2008. It is an interactive site that allows girls to share photos of dresses with family and [...]

How to Create Successful Blogs: Lessons from Wells Fargo

Wells Fargo is one of the first banks to foray into the world of blogging. They are now running four different blogs, focused on different communities. eM+C Magazine in their Jan/Feb 2008 issue offered four lessons learned from Wells Fargo on how to create successful blogs: 1. Respond and listen to your customers. Before launching [...]

Tapping the Social Networking Teens: Lessons from Wal-Mart’s Failed Experiment

Teens are one of the most coveted demographics by marketers. According to the study by Mintel International Group, teens spent a whopping $153 billion in 2006. However, teens are not the easiest demographic to tap. Just ask Wal-Mart. In July 2006, Wal-Mart launched a social networking site called The Hub (School Your Way). It was [...]