Category: Social Media

8 Headlines that Work: Lessons from Political News Sites

| August 24, 2014 | Reply
8 Headlines that Work: Lessons from Political News Sites

How do compel users to read your articles? Start with the headline! Learn how to write headlines that work to get your content read and shared.

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How to Use Pinterest: Lessons from Kate Spade

| January 1, 2014 | Reply
How to Use Pinterest: Lessons from Kate Spade

Pinterest is said to be the fastest growing content sharing platform. Learn how the fashion retailer Kate Spade is using Pinterest to engage its customers and win new fans for their products.

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Lessons on How to Use Social Media: MyDestination.com

| January 25, 2012 | Reply
Lessons on How to Use Social Media: MyDestination.com

When starting a business, funds and finances are inevitably tight. Learn how My Destination has leveraged social media to reach their target audience and engage customers.

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Social Media Strategy: Providing Content Should Be First Priority

| July 13, 2011 | 1 Reply
Social Media Strategy: Providing Content Should Be First Priority

Social media experts often advice to quote people and ask conversation starting questions. While they generate comments, this approach does not really help your business. The key is to share highly-relevant, highly-informative, high-value content.

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Learning from the Social Media Mistakes of Rep. Anthony Weiner

| June 8, 2011 | Reply
Learning from the Social Media Mistakes of Rep. Anthony Weiner

Rep. Anthony Weiner (D-New York) is currently embroiled in a controversy after a lewd photo was sent from his official Twitter account to another woman not his wife. This scandal demonstrates the risks to using social media. Here are some lessons that the scandal involving Congressman Weiner can teach us on how to use social media.

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How to Use Social Publishing for Your Business (Part 2)

| December 4, 2010 | 2 Replies
How to Use Social Publishing for Your Business (Part 2)

There’s a growing segment of online population who are consuming content via social publishing sites, and you need to consider if social publishing fits your social media strategy.In Part 2 of this article, learn how big businesses

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How to Use Social Publishing for Your Business

| December 4, 2010 | 2 Replies
How to Use Social Publishing for Your Business

There’s a growing segment of online population who are consuming content via social publishing sites, and you need to consider if social publishing fits your social media strategy. Here are some of the specific strategies used by big businesses in using the social publishing site Scribd.

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12 Steps to Social Media Success

| November 5, 2010 | 1 Reply
12 Steps to Social Media Success

Social media has emerged as an important way to connect and communicate with your customers, industry peers and other stakeholders. Here are 12 steps to social media success.

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Due Maternity: Using Social Tools to Generate Qualified Traffic

| November 4, 2010 | 4 Replies
Due Maternity: Using Social Tools to Generate Qualified Traffic

For most women, pregnancy is an exciting, momentous and joyous occasion. Many feel that it is a discovery meant to be shared with families and friends, while at the same time curious and apprehensive about pregnancy.Knowing the typical behaviors of pregnant women, Due Maternity created a microsite in November 2008 called LookWhosPreggo.com.

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How to Effectively Use Facebook for Your Business: Learning from Dollar Tree

| September 8, 2010
How to Effectively Use Facebook for Your Business: Learning from Dollar Tree

Dollar Tree has developed a winning strategy on Facebook. Learn how this multichannel retailer of closeout and inexpensive items uses their Facebook page to talk to their customers and employees, address customer service issues as well as promote their products.

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