When starting a business, funds and finances are inevitably tight. Learn how My Destination has leveraged social media to reach their target audience and engage customers.
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Lessons on How to Use Social Media: MyDestination.com
Filed Under: Social Media Tagged With: Social Marketing, Social Media
Social Media Strategy: Providing Content Should Be First Priority
Social media experts often advice to quote people and ask conversation starting questions. While they generate comments, this approach does not really help your business. The key is to share highly-relevant, highly-informative, high-value content.
Filed Under: Social Media Tagged With: Social Marketing, Social Media
Learning from the Social Media Mistakes of Rep. Anthony Weiner
Rep. Anthony Weiner (D-New York) is currently embroiled in a controversy after a lewd photo was sent from his official Twitter account to another woman not his wife. This scandal demonstrates the risks to using social media. Here are some lessons that the scandal involving Congressman Weiner can teach us on how to use social media.
Filed Under: Social Media Tagged With: Social Marketing, Social Media
How to Use Social Publishing for Your Business (Part 2)
There’s a growing segment of online population who are consuming content via social publishing sites, and you need to consider if social publishing fits your social media strategy.In Part 2 of this article, learn how big businesses
Filed Under: Business Strategy, Social Media Tagged With: Social Marketing, Social Media
How to Use Social Publishing for Your Business
There’s a growing segment of online population who are consuming content via social publishing sites, and you need to consider if social publishing fits your social media strategy. Here are some of the specific strategies used by big businesses in using the social publishing site Scribd.
Filed Under: Social Media Tagged With: Social Marketing, Social Media
12 Steps to Social Media Success
Social media has emerged as an important way to connect and communicate with your customers, industry peers and other stakeholders. Here are 12 steps to social media success.
Filed Under: Online Marketing, Social Media Tagged With: Social Marketing, Social Media
Due Maternity: Using Social Tools to Generate Qualified Traffic
For most women, pregnancy is an exciting, momentous and joyous occasion. Many feel that it is a discovery meant to be shared with families and friends, while at the same time curious and apprehensive about pregnancy.Knowing the typical behaviors of pregnant women, Due Maternity created a microsite in November 2008 called LookWhosPreggo.com.
Filed Under: Business Strategy, Social Media Tagged With: Online Business, Retailing, Selling on the Web, Social Marketing, Social Media
How to Effectively Use Facebook for Your Business: Learning from Dollar Tree
September 8, 2010 By Nach Maravilla
Dollar Tree has developed a winning strategy on Facebook. Learn how this multichannel retailer of closeout and inexpensive items uses their Facebook page to talk to their customers and employees, address customer service issues as well as promote their products.
Filed Under: Business Strategy, Social Media Tagged With: Customer Service, Social Marketing, Social Media, Web 2.0
5 Rules for Digital Marketing Success
From the book “The On-Demand Brand” by Rick Mathieson, learn the core set of rules — some contrarian, but most based on common sense — for building brand experiences that attract, engage, and win the loyalty of digital consumers.
Filed Under: Book Reviews, Social Media Tagged With: Social Marketing
Engaging Small Businesses through Social Media
If you are trying to reach and market to small business owners, what is the best social media channel to use. How do small businesses use social media to look for business information? Learn how from the results of this survey.
Filed Under: Social Media Tagged With: Business Strategy, Social Marketing
