The bookstore industry has been hit hard by the changing times. Bookstores are slowly disappearing, and the industry climate remains dim and challenging. Learn how Mitch Kaplan’s Books & Books bookstores are coping – and surviving.
Category: Social Media
How do compel users to read your articles? Start with the headline! Learn how to write headlines that work to get your content read and shared.
When starting a business, funds and finances are inevitably tight. Learn how My Destination has leveraged social media to reach their target audience and engage customers.
Social media experts often advice to quote people and ask conversation starting questions. While they generate comments, this approach does not really help your business. The key is to share highly-relevant, highly-informative, high-value content.
Rep. Anthony Weiner (D-New York) is currently embroiled in a controversy after a lewd photo was sent from his official Twitter account to another woman not his wife. This scandal demonstrates the risks to using social media. Here are some lessons that the scandal involving Congressman Weiner can teach us on how to use social media.
There’s a growing segment of online population who are consuming content via social publishing sites, and you need to consider if social publishing fits your social media strategy.In Part 2 of this article, learn how big businesses
There’s a growing segment of online population who are consuming content via social publishing sites, and you need to consider if social publishing fits your social media strategy. Here are some of the specific strategies used by big businesses in using the social publishing site Scribd.
For most women, pregnancy is an exciting, momentous and joyous occasion. Many feel that it is a discovery meant to be shared with families and friends, while at the same time curious and apprehensive about pregnancy.Knowing the typical behaviors of pregnant women, Due Maternity created a microsite in November 2008 called LookWhosPreggo.com.
Dollar Tree has developed a winning strategy on Facebook. Learn how this multichannel retailer of closeout and inexpensive items uses their Facebook page to talk to their customers and employees, address customer service issues as well as promote their products.