Using videos in email is starting to gain grounds among marketers. In fact, according to the study “The 2010 Video Email Marketing Survey and Industry Trends Reports,” about 70% of marketers surveyed use online videos for marketing. About 73% of the respondents believe that integrating video with email marketing will increase click through rates. One [...]
Mobile Applications: Should Small Businesses Jump In?
September 16, 2010 By 1 Comment
Big businesses have been moving aggressively with mobile marketing, and many have created their mobile applications to ensure that they are on their customers’ hands and minds all the time. But for a small business owner, developing a mobile application can be costly, even prohibitive. Is it time for small businesses to jump in on the action? Learn how mobile apps are currently being used by mobile users.
Holiday Retailing: Email Marketing Trends and Tips
September 6, 2010 By 15 Comments
The holiday season is here, and retailers need to ramp up campaigns for the holiday season. Learn email marketing strategies that can help ensure a healthy and profitable holiday retail season for your business.
Verizon Experience: A Lesson in Managing Your Relationship with Customers
December 29, 2009 By Leave a Comment
I cut off my service with Verizon Wireless last week because of my constant dissatisfaction with the quality of service. My reception is always spotty, especially when I go into stores and in the subway. Even worse, my data reception would go on and off for hours, even days. Then there’s the issue of my [...]
