Big businesses recognize that their email leads and subscribers are different from each other, with different buying behaviors, interests and motivations. As a result, they break down their lists into different segments and send them emails targeted and relevant to them. Learn how Discount Beauty Center utilized email segmentation to win back customers and increase sales.
Steps for a Successful Holiday Email Marketing Campaign
October 12, 2010 By 7 Comments
Emails have been an important tool used by retailers especially during the holidays. It has been effectively used by retailers to inform about deals and holiday offerings, persuade shoppers to do the shopping with them, and boost sales. If you want to have a successful holiday email campaign, here are tips to consider.
HomeBase Abroad: Success in Using Video Email Marketing
October 7, 2010 By 9 Comments
Using videos in email is starting to gain grounds among marketers. In fact, according to the study “The 2010 Video Email Marketing Survey and Industry Trends Reports,” about 70% of marketers surveyed use online videos for marketing. About 73% of the respondents believe that integrating video with email marketing will increase click through rates. One [...]
Holiday Retailing: Email Marketing Trends and Tips
September 6, 2010 By 15 Comments
The holiday season is here, and retailers need to ramp up campaigns for the holiday season. Learn email marketing strategies that can help ensure a healthy and profitable holiday retail season for your business.
Design Toscano: Increasing Sales by Improving Email Response Rates
November 6, 2008 By Leave a Comment
Design Toscano was recently featured in a case study entitled “Narrow Niche E-Mails Increase Sales” in the October 2008 issue of Target Marketing. The company traditionally used emails to announce catalog drops, highlight a few items (mostly new inventories), introduce merchandise lines, and announce site-wide sales. To spur sales, Design Toscano experimented on segmented email [...]
How to Improve Effectiveness of Your Email Marketing Campaigns
October 14, 2008 By Leave a Comment
Internet Retailer conducted a survey of 174 web-only retailers, chain retailers, catalogers and consumer brand manufacturers on how they are using email marketing. The most interesting result of the survey is the question on the tactics used to improve results from email: Which of the following tactics are you using to improve the effectiveness of [...]
Crate & Barrel: Email Strategies During Tough Economic Times
September 26, 2008 By 1 Comment
As the financial market falls, retailers are gearing up for a bleak holiday season. With financial woes such as the faltering housing market, rising unemployment and high food and energy costs, consumers may cut back on spending for gifts and holidays. To survive in this market, one way is to emphasize low price gifts that [...]
