Category: Email Marketing

Christmas Holiday Email Marketing Strategies: Lessons from Kohl’s

| December 31, 2015 | Reply
Christmas Holiday Email Marketing Strategies: Lessons from Kohl’s

Learn how the department store Kohl’s do email marketing for the holiday season in December and what lessons small businesses can learn from their strategy

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How to Use Email to Engage Customers: The Case of Nordstrom

| August 13, 2012 | 1 Reply
How to Use Email to Engage Customers: The Case of Nordstrom

Email has become a powerful and must-have tool for marketers and business owners. Learn how high-end department store Nordstrom uses email to engage customers and increase sales.

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Discount Beauty Center: How Email Segmentation Can Improve Sales

| October 29, 2010 | 16 Replies
Discount Beauty Center: How Email Segmentation Can Improve Sales

Big businesses recognize that their email leads and subscribers are different from each other, with different buying behaviors, interests and motivations. As a result, they break down their lists into different segments and send them emails targeted and relevant to them. Learn how Discount Beauty Center utilized email segmentation to win back customers and increase sales.

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Steps for a Successful Holiday Email Marketing Campaign

| October 12, 2010 | 2 Replies
Steps for a Successful Holiday Email Marketing Campaign

Emails have been an important tool used by retailers especially during the holidays. It has been effectively used by retailers to inform about deals and holiday offerings, persuade shoppers to do the shopping with them, and boost sales. If you want to have a successful holiday email campaign, here are tips to consider.

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HomeBase Abroad: Success in Using Video Email Marketing

| October 7, 2010 | Reply
HomeBase Abroad: Success in Using Video Email Marketing

[tweetmeme]Using videos in email is starting to gain grounds among marketers. In fact, according to the study “The 2010 Video Email Marketing Survey and Industry Trends Reports,” about 70% of marketers surveyed use online videos for marketing. About 73% of the respondents believe that integrating video with email marketing will increase click through rates. One […]

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Holiday Retailing: Email Marketing Trends and Tips

| September 6, 2010 | 15 Replies
Holiday Retailing: Email Marketing Trends and Tips

The holiday season is here, and retailers need to ramp up campaigns for the holiday season. Learn email marketing strategies that can help ensure a healthy and profitable holiday retail season for your business.

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Design Toscano: Increasing Sales by Improving Email Response Rates

| November 6, 2008 | Reply
Design Toscano: Increasing Sales by Improving Email Response Rates

[tweetmeme]Design Toscano was recently featured in a case study entitled “Narrow Niche E-Mails Increase Sales” in the October 2008 issue of Target Marketing. The company traditionally used emails to announce catalog drops, highlight a few items (mostly new inventories), introduce merchandise lines, and announce site-wide sales. To spur sales, Design Toscano experimented on segmented email […]

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How to Improve Effectiveness of Your Email Marketing Campaigns

| October 14, 2008 | Reply
How to Improve Effectiveness of Your Email Marketing Campaigns

[tweetmeme]Internet Retailer conducted a survey of 174 web-only retailers, chain retailers, catalogers and consumer brand manufacturers on how they are using email marketing. The most interesting result of the survey is the question on the tactics used to improve results from email: Which of the following tactics are you using to improve the effectiveness of […]

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Crate & Barrel: Email Strategies During Tough Economic Times

| September 26, 2008 | 1 Reply
Crate & Barrel: Email Strategies During Tough Economic Times

[tweetmeme]As the financial market falls, retailers are gearing up for a bleak holiday season. With financial woes such as the faltering housing market, rising unemployment and high food and energy costs, consumers may cut back on spending for gifts and holidays. To survive in this market, one way is to emphasize low price gifts that […]

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