The bookstore industry has been hit hard by the changing times. Bookstores are slowly disappearing, and the industry climate remains dim and challenging. Learn how Mitch Kaplan’s Books & Books bookstores are coping – and surviving.
Category: Email Marketing
Learn how the department store Kohl’s do email marketing for the holiday season in December and what lessons small businesses can learn from their strategy
Email has become a powerful and must-have tool for marketers and business owners. Learn how high-end department store Nordstrom uses email to engage customers and increase sales.
Big businesses recognize that their email leads and subscribers are different from each other, with different buying behaviors, interests and motivations. As a result, they break down their lists into different segments and send them emails targeted and relevant to them. Learn how Discount Beauty Center utilized email segmentation to win back customers and increase sales.
Emails have been an important tool used by retailers especially during the holidays. It has been effectively used by retailers to inform about deals and holiday offerings, persuade shoppers to do the shopping with them, and boost sales. If you want to have a successful holiday email campaign, here are tips to consider.
[tweetmeme]Using videos in email is starting to gain grounds among marketers. In fact, according to the study “The 2010 Video Email Marketing Survey and Industry Trends Reports,” about 70% of marketers surveyed use online videos for marketing. About 73% of the respondents believe that integrating video with email marketing will increase click through rates. One […]
The holiday season is here, and retailers need to ramp up campaigns for the holiday season. Learn email marketing strategies that can help ensure a healthy and profitable holiday retail season for your business.
[tweetmeme]Design Toscano was recently featured in a case study entitled “Narrow Niche E-Mails Increase Sales” in the October 2008 issue of Target Marketing. The company traditionally used emails to announce catalog drops, highlight a few items (mostly new inventories), introduce merchandise lines, and announce site-wide sales. To spur sales, Design Toscano experimented on segmented email […]
[tweetmeme]Internet Retailer conducted a survey of 174 web-only retailers, chain retailers, catalogers and consumer brand manufacturers on how they are using email marketing. The most interesting result of the survey is the question on the tactics used to improve results from email: Which of the following tactics are you using to improve the effectiveness of […]
[tweetmeme]As the financial market falls, retailers are gearing up for a bleak holiday season. With financial woes such as the faltering housing market, rising unemployment and high food and energy costs, consumers may cut back on spending for gifts and holidays. To survive in this market, one way is to emphasize low price gifts that […]