Learn how the department store Kohl’s do email marketing for the holiday season in December and what lessons small businesses can learn from their strategy
Email has become a powerful and must-have tool for marketers and business owners. Learn how high-end department store Nordstrom uses email to engage customers and increase sales.
Big businesses recognize that their email leads and subscribers are different from each other, with different buying behaviors, interests and motivations. As a result, they break down their lists into different segments and send them emails targeted and relevant to them. Learn how Discount Beauty Center utilized email segmentation to win back customers and increase sales.
Emails have been an important tool used by retailers especially during the holidays. It has been effectively used by retailers to inform about deals and holiday offerings, persuade shoppers to do the shopping with them, and boost sales. If you want to have a successful holiday email campaign, here are tips to consider.
[tweetmeme]Using videos in email is starting to gain grounds among marketers. In fact, according to the study “The 2010 Video Email Marketing Survey and Industry Trends Reports,” about 70% of marketers surveyed use online videos for marketing. About 73% of the respondents believe that integrating video with email marketing will increase click through rates. One […]