When starting a business, funds and finances are inevitably tight. Learn how My Destination has leveraged social media to reach their target audience and engage customers.

Social media experts often advice to quote people and ask conversation starting questions. While they generate comments, this approach does not really help your business. The key is to share highly-relevant, highly-informative, high-value content.

Rep. Anthony Weiner (D-New York) is currently embroiled in a controversy after a lewd photo was sent from his official Twitter account to another woman not his wife. This scandal demonstrates the risks to using social media. Here are some lessons that the scandal involving Congressman Weiner can teach us on how to use social media.

There’s a growing segment of online population who are consuming content via social publishing sites, and you need to consider if social publishing fits your social media strategy. Here are some of the specific strategies used by big businesses in using the social publishing site Scribd.