The bookstore industry has been hit hard by the changing times. Bookstores are slowly disappearing, and the industry climate remains dim and challenging. Learn how Mitch Kaplan’s Books & Books bookstores are coping – and surviving.
Category: Online Marketing
Learn how the department store Kohl’s do email marketing for the holiday season in December and what lessons small businesses can learn from their strategy
Email has become a powerful and must-have tool for marketers and business owners. Learn how high-end department store Nordstrom uses email to engage customers and increase sales.
Online videos are proving to be effective sales and marketing tools. One business that greatly benefited from online videos is Blendtec, a manufacturer and retailer of blenders.