Category: Online Marketing

Christmas Holiday Email Marketing Strategies: Lessons from Kohl’s

| December 31, 2015 | Reply
Christmas Holiday Email Marketing Strategies: Lessons from Kohl’s

Learn how the department store Kohl’s do email marketing for the holiday season in December and what lessons small businesses can learn from their strategy

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8 Headlines that Work: Lessons from Political News Sites

| August 24, 2014 | Reply
8 Headlines that Work: Lessons from Political News Sites

How do compel users to read your articles? Start with the headline! Learn how to write headlines that work to get your content read and shared.

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How to Use Pinterest: Lessons from Kate Spade

| January 1, 2014 | Reply
How to Use Pinterest: Lessons from Kate Spade

Pinterest is said to be the fastest growing content sharing platform. Learn how the fashion retailer Kate Spade is using Pinterest to engage its customers and win new fans for their products.

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How to Use Email to Engage Customers: The Case of Nordstrom

| August 13, 2012 | 1 Reply
How to Use Email to Engage Customers: The Case of Nordstrom

Email has become a powerful and must-have tool for marketers and business owners. Learn how high-end department store Nordstrom uses email to engage customers and increase sales.

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Lessons on How to Use Social Media: MyDestination.com

| January 25, 2012 | Reply
Lessons on How to Use Social Media: MyDestination.com

When starting a business, funds and finances are inevitably tight. Learn how My Destination has leveraged social media to reach their target audience and engage customers.

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Social Media Strategy: Providing Content Should Be First Priority

| July 13, 2011 | 1 Reply
Social Media Strategy: Providing Content Should Be First Priority

Social media experts often advice to quote people and ask conversation starting questions. While they generate comments, this approach does not really help your business. The key is to share highly-relevant, highly-informative, high-value content.

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Learning from the Social Media Mistakes of Rep. Anthony Weiner

| June 8, 2011 | Reply
Learning from the Social Media Mistakes of Rep. Anthony Weiner

Rep. Anthony Weiner (D-New York) is currently embroiled in a controversy after a lewd photo was sent from his official Twitter account to another woman not his wife. This scandal demonstrates the risks to using social media. Here are some lessons that the scandal involving Congressman Weiner can teach us on how to use social media.

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Blendtec: Success in Using Online Videos for Marketing

| April 9, 2011 | Reply
Blendtec: Success in Using Online Videos for Marketing

Online videos are proving to be effective sales and marketing tools. One business that greatly benefited from online videos is Blendtec, a manufacturer and retailer of blenders.

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How to Use Social Publishing for Your Business (Part 2)

| December 4, 2010 | 2 Replies
How to Use Social Publishing for Your Business (Part 2)

There’s a growing segment of online population who are consuming content via social publishing sites, and you need to consider if social publishing fits your social media strategy.In Part 2 of this article, learn how big businesses

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How to Use Social Publishing for Your Business

| December 4, 2010 | 2 Replies
How to Use Social Publishing for Your Business

There’s a growing segment of online population who are consuming content via social publishing sites, and you need to consider if social publishing fits your social media strategy. Here are some of the specific strategies used by big businesses in using the social publishing site Scribd.

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