To sell on the Web, big businesses are going far beyond the storefront. They realize that gaining customer loyalty and increasing sales goes beyond simply putting the product images alongside the “buy it now” button. They need to engage the customers. They need to educate them. They need to cultivate and build the love for their products.
Small Business Tips: How to Sell More on the Web
December 24, 2009 By Leave a Comment
The Web has allowed many small business owners to sell on the Web and open their online stores. However, they are finding that getting visitors to the website is one thing; turning them into customers is a whole different ballgame. To succeed in your online business, you need to know how to get that customer [...]
How to Succeed on the Web: Best Practices for Online Retailers
June 18, 2009 By Leave a Comment
Larry Freed, the head of ForeSee Results which is a market leader in customer satisfaction management, recently spoke at the the Internet Retailer Conference and Exhibition in Boston. In his speech, he gave 6 best practices for online retailers. Satisfaction drives conversion, loyalty retention, word-of-mouth and financial success. The consumer is in charge — which [...]
Target.com: How to Create Effective Product Pages
November 20, 2008 By 1 Comment
According to InternetRetailer.com’s Top 500 Guide, Target.com is ranked as the 19th biggest ecommerce store on the Web today. From $756 million in 2004, Target’s web sales has grown to 1.153 billion in web sales in 2007. While we do not have access to Target.com’s analytics data (though InternetRetailer.com estimates that Target.com’s conversion rate is [...]
Office Max: Effective Product Presentation
October 30, 2008 By Leave a Comment
If you are offering a wide variety of products, check out how OfficeMax.com presents its products. OfficeMax.com is the 6th largest ecommerce site according to the Internet Retailer Top 500 Guide. The company had Web sales of about $3.16 billion in 2007, and a monthly unique visitors of 3.6 million. What is impressive about OfficeMax.com [...]
Innovative Shopping Cart Implementation
May 13, 2008 By Leave a Comment
An important element of selling online is making it easy for shoppers to buy your products. Success in online retailing hinges in large part to providing a convenient shopping experience for customers — and one of the ways to achieve this is by addressing the problem of shopping cart abandonment. According to Jupiter Research, only [...]
Adding Alternative Payments to Your Online Store
May 7, 2008 By Leave a Comment
Many online retailers are finding that adding alternative payment schemes to the traditional credit card payments is beneficial to their businesses. Hence, more etailers are using services such as Bill Me Later, eBillMe, Paypal, Google Checkout, PaidByCash, and others. Customers are more likely to buy when offered various payment options. It’s all about making the [...]
How Adjusting the Search Box Can Improve Conversion
April 23, 2008 By Leave a Comment
When trying to convert visitors into buyers, the search box is a critical element, and its size and location can have a huge impact on sales. InternetRetailer.com reports that home furnishings retailer Black Forest Décor saw a 34% increase in their conversion rate by making the search box easier to find and use. They moved [...]
Tips to Increase Online Sales: Bluefly.com
March 13, 2008 By 1 Comment
If you love designer clothes, then Bluefly.com is the shopping destination for you. Bluefly.com is the discount store selling high end designer products from Fendi, Robert Rodriguez, Jimmy Choo, Prada, Gucci, and all the other big names. Its target audience consist of fashion-conscious, obsessive shoppers. SmartMoney.com in an interview with Chief Marketing Officer Bradford Matson [...]
Improving Conversion Rate by Changing Product Description Page
March 11, 2008 By Leave a Comment
InternetRetailer.com reports that the online home improvement retailer PlumberPlus.com saw a “20% increase in conversions and a $10 rise in average purchase price” after changing its product page. So we looked at a few product pages and compared its present version with that of March 2007′s version (via the Wayback Machine). The layout of the [...]
