February 4, 2012

How to Succeed in Selling Online

From the fastest growing mid sized ecommerce stores, here are the strategies to succeed in online retailing. Learn how to start a successful ecommerce business on the Web.

Net-a-Porter: Winning Strategies for Selling Apparel and Clothing Online

Net-a-Porter.com is a luxury clothing and accessories retailer that carries some of the biggest brands in fashion today. Learn the winning strategies that helped the site become one of the most successful online apparel retailer.

Overcoming the Challenges of Selling Clothing and Apparel Online

Clothes and apparel are one of the leading items sold online. However, there are a number of challenges inherent in selling apparel online. Take a look at how some of the big clothing and apparel retailers try to provide the in-store shopping experience online.

How the Big Boys Sell Apparel and Accessories Online

Shopping clothes and accessories for buyers often means finding clothes that flatter, fit that and suitable for the intended use or occasion. Learn the tools and design techniques used by the top apparel e-commerce sellers.

Holiday Shopping Trends: Lessons from 2010

The holiday season 2010 has shown that online retail, and increasingly social media and mobile, are becoming the growth engines for retailers everywhere. Consumers embrace online shopping not only for its ease and convenience, but as a primary means of researching goods and services.

Online Marketing Strategies for Holiday Growth

As the holiday season fast approaches, now is the time to ramp up on all holiday promotions and work towards ensuring that all strategies result in a successful holiday season. MarketLive in its report Poised for Holiday Success offers three customer centric strategies to ensure a successful holiday season and achieve continued growth.

Selling Flowers to Men: 1800Flowers.com’s Guy’s Guide to Flowers

Online floral shop 1800Flowers.com launched in August 2010 a microsite targeting the male consumers. Learn how Guys Guide to Flowers is being used to reach a new demographic

Preventing Credit Card Fraud

If you accept credit card payments, it is important to take steps to prevent your business from becoming a victim of fraud. Learn various ways you can protect your business and minimize, if not totally eliminate, fraud.

Social Shopping Trends and Your Online Retail Business

Online retailers need to understand and embrace the ever-evolving importance of social tools from a shopping perspective. Of the various social media tools available, customer reviews are foundational element of social commerce strategy. Learn five emerging trends on how online shoppers are using social medium to purchase online:

Using Online Videos to Sell Products: Swimwear Boutique

Online retail businesses are increasingly using videos to turn that visitor into a buyer. Learn how Swimwear Boutique is taking videos even further by using them to present each of their products, providing users with a closer look of the products resulting in improved sales.