The bookstore industry has been hit hard by the changing times. Bookstores are slowly disappearing, and the industry climate remains dim and challenging. Learn how Mitch Kaplan’s Books & Books bookstores are coping – and surviving.
Category: Online Business
Net-a-Porter.com is a luxury clothing and accessories retailer that carries some of the biggest brands in fashion today. Learn the winning strategies that helped the site become one of the most successful online apparel retailer.
Clothes and apparel are one of the leading items sold online. However, there are a number of challenges inherent in selling apparel online. Take a look at how some of the big clothing and apparel retailers try to provide the in-store shopping experience online.
Shopping clothes and accessories for buyers often means finding clothes that flatter, fit that and suitable for the intended use or occasion. Learn the tools and design techniques used by the top apparel e-commerce sellers.
The holiday season 2010 has shown that online retail, and increasingly social media and mobile, are becoming the growth engines for retailers everywhere. Consumers embrace online shopping not only for its ease and convenience, but as a primary means of researching goods and services.
Online floral shop 1800Flowers.com launched in August 2010 a microsite targeting the male consumers. Learn how Guys Guide to Flowers is being used to reach a new demographic
Online retail businesses are increasingly using videos to turn that visitor into a buyer. Learn how Swimwear Boutique is taking videos even further by using them to present each of their products, providing users with a closer look of the products resulting in improved sales.