MyFax, the Internet fax service provider, has proven that you don’t necessarily have to invent an entirely new product to be successful. Instead, you can use the old and turn it into something new. MyFax took an old technology – faxing – and made it work better by allowing users to send and receive faxes [...]
Costco: Excellent Service Impresses Customer
April 2, 2009 By Leave a Comment
Happy customers are your best word of mouth marketing. Learn how a satisfied Costco customer was spreading the word about his very positive experience with the company.
How to Survive the Recession: Foster Customer Loyalty
February 7, 2009 By Leave a Comment
With the tightening of economy, getting new customers can be difficult. Your potential customers may be tightening their spending, cutting back on costs and not buying from you. You, on the other hand, may also be cutting back on your spending including marketing as your cash flow tightens up. Given this scenario, it is very [...]
How to Select Your Products
January 22, 2009 By Leave a Comment
Great tip from Gary Geisler, President/CEO of the $432 million cataloger AmeriMark selling home healthcare products for seniors: “Our philosophy is, we put items in a catalog and watch what they’re buying. If they’re not buying it, we don’t put it back in the catalog. If it’s not making money, we get rid of it. [...]
How to Introduce a New Product: Lessons from Sears
October 20, 2008 By 1 Comment
If you are looking to introduce a new product line (particularly high end or expensive products), study Sears.com’s way of highlighting a product. With a new product, your goal is to educate the consumers about the product, how it is used and should be used, and more importantly, what benefits this new product can give [...]
Lenox: Listening to Your Customers is Key to Success
September 30, 2008 By Leave a Comment
Lenox.com recently redesigned their website to enhance customer experience. But like many retailers, particularly small businesses, they don’t know what users really want from their site. It’s hard to improve customer experience when you don’t know where to start. The home decor, jewelry, and dining and entertaining retailer then conducted an extensive market study of [...]
Online Customer Service Success Tips from DrsFosterSmith.com
September 23, 2008 By 1 Comment
eM+C magazine has a good interview with the pet supply store DrsFosterSmith.com on their secrets to customer service success. This 25-year old retailer is renowed for their excellent customer service. In fact, DrsFosterSmith.com has been named by Foresee Results’ Spring 2008 Top 100 Online Retail Satisfaction Index as the nation’s fourth ranked retailer in terms [...]
Demonstration of Excellent Customer Service from Big Boys
August 18, 2008 By Leave a Comment
I’ve come across the book “Tales of Knock Your Socks Off Service: Inspiring Stories of Outstanding Customer Service” by Kristin Anderson and Ron Zemke.” If you want to get ideas of how to provide excellent customer service, this book will inspire you. Some examples of how the big boys gave excellent service: Target StoresA mom [...]
Customer Service Tools of Big Online Businesses
August 11, 2008 By Leave a Comment
Internet Retailer magazine conducted a survey on the customer service tools used by top online businesses. It is good to look at the results and incorporate these tools in your website as well. Here are some results from the study: Which self service tools do you have on your website (check all that apply)? Order [...]
