The bookstore industry has been hit hard by the changing times. Bookstores are slowly disappearing, and the industry climate remains dim and challenging. Learn how Mitch Kaplan’s Books & Books bookstores are coping – and surviving.
Category: Niche Marketing
The Hispanic market is booming, and opportunities abound for entrepreneurs willing to serve this market. Learn important strategies with regards to targeting the Hispanic market from the recent launch of SearsPR.com
If you want to become a world famous brand, you can’t sell to a broad, undefined market. Learn how Ralph Lauren is focusing on a particular target market, and how they succeeded in reaching this market.
MyFax, the Internet fax service provider, has proven that you don’t necessarily have to invent an entirely new product to be successful. Instead, you can use the old and turn it into something new. MyFax took an old technology – faxing – and made it work better by allowing users to send and receive faxes […]