Category: Niche Marketing

SearsPR.com: How Big Businesses are Targeting the Hispanic Market

| August 20, 2010 | 5 Replies
SearsPR.com: How Big Businesses are Targeting the Hispanic Market

The Hispanic market is booming, and opportunities abound for entrepreneurs willing to serve this market. Learn important strategies with regards to targeting the Hispanic market from the recent launch of SearsPR.com

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Understanding Your Target Market: Polo Ralph Lauren

| July 21, 2009 | 1 Reply
Understanding Your Target Market: Polo Ralph Lauren

If you want to become a world famous brand, you can’t sell to a broad, undefined market. Learn how Ralph Lauren is focusing on a particular target market, and how they succeeded in reaching this market.

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MyFax: Success by Improving an “Outdated” Product

| July 6, 2009 | 1 Reply
MyFax: Success by Improving an “Outdated” Product

MyFax, the Internet fax service provider, has proven that you don’t necessarily have to invent an entirely new product to be successful. Instead, you can use the old and turn it into something new. MyFax took an old technology – faxing – and made it work better by allowing users to send and receive faxes […]

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