Category: Customer Acquisition

Yogi Tea: Using Free Samples to Market the Business

| September 27, 2010 | 1 Reply
Yogi Tea: Using Free Samples to Market the Business

Free samples have always been an important and highly effective marketing strategy. Yogi Products have created a Well Wishes Tree free sample campaign to “Share the benefits of Yogi tea by sending a Well-Wish to a friend.” Learn from how Yogi Products use free samples to increase awareness for Yogi Tea.

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Customer Acquisition Tips from Trump University

| July 29, 2008 | Reply
Customer Acquisition Tips from Trump University

[tweetmeme]eMarketingandCommerce.com has a very insightful interview with Trump University’s VP of Marketing Josef Katz on how they are acquiring new customers. Trump University offers online business and real estate courses, as well as live training spearheaded by the top names in real estate business. Here are some of the secrets of their success: Given that […]

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Tips from Frederick’s of Hollywood

| June 24, 2008 | Reply
Tips from Frederick’s of Hollywood

[tweetmeme]For years, racy lingerie company Frederick’s of Hollywood has lost its luster, with the 61-year old retailer even filing for Chapter 11 bankruptcy. But the company is experiencing a resurgence, getting a new lease on life with $20 million in seed money from a merger with its top lingerie vendor Movie Star Inc. Catalog Success […]

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Western Union: Success after Finding a Profitable New Target Market

| May 8, 2008 | Reply
Western Union: Success after Finding a Profitable New Target Market

[tweetmeme]A business can re-energize itself by finding a new profitable target market and reinventing itself. Western Union is an example of a company that has successfully reinvented itself by going after a new market: the foreign born workers. The company was at one time the monopoly national communications company, especially in the 19th century up […]

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LiveNation: Understanding Customers through Data

| January 27, 2008
LiveNation: Understanding Customers through Data

[tweetmeme]LiveNation, the biggest concert promotion company, is changing the way the music business is done. Expanding way beyond concert tickets, LiveNation is involved in merchandising artists’ products from Eminem bobbleheads to Snoop Dogg rubber wrist bands to Carole King yoga pants. This company provides the infrastructure that allows artists to leverage their brands and profit […]

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