The bookstore industry has been hit hard by the changing times. Bookstores are slowly disappearing, and the industry climate remains dim and challenging. Learn how Mitch Kaplan’s Books & Books bookstores are coping – and surviving.
Category: Customer Acquisition
Free samples have always been an important and highly effective marketing strategy. Yogi Products have created a Well Wishes Tree free sample campaign to “Share the benefits of Yogi tea by sending a Well-Wish to a friend.” Learn from how Yogi Products use free samples to increase awareness for Yogi Tea.
[tweetmeme]For years, racy lingerie company Frederick’s of Hollywood has lost its luster, with the 61-year old retailer even filing for Chapter 11 bankruptcy. But the company is experiencing a resurgence, getting a new lease on life with $20 million in seed money from a merger with its top lingerie vendor Movie Star Inc. Catalog Success […]
[tweetmeme]A business can re-energize itself by finding a new profitable target market and reinventing itself. Western Union is an example of a company that has successfully reinvented itself by going after a new market: the foreign born workers. The company was at one time the monopoly national communications company, especially in the 19th century up […]
[tweetmeme]LiveNation, the biggest concert promotion company, is changing the way the music business is done. Expanding way beyond concert tickets, LiveNation is involved in merchandising artists’ products from Eminem bobbleheads to Snoop Dogg rubber wrist bands to Carole King yoga pants. This company provides the infrastructure that allows artists to leverage their brands and profit […]