The bookstore industry has been hit hard by the changing times. Bookstores are slowly disappearing, and the industry climate remains dim and challenging. Learn how Mitch Kaplan’s Books & Books bookstores are coping – and surviving.
[tweetmeme]When you tell people what your business is, do they get it immediately? Or are they scratching their heads trying to understand what you just said? When starting a business, it is important to be able to convey what your business is all about. You need to be able to explain to your stakeholders — […]
The New Coke is considered as one of the worst marketing fiascos in history. More than anything else, it conveyed so strongly the need to protect the image of your brand. PowerHomeBiz.com has an interesting article on what small businesses can learn from the miserable failure that was the New Coke. Read “Lessons from the […]