Category: Branding

Can You Explain What Your Business Is?

| September 14, 2010 | 4 Replies
Can You Explain What Your Business Is?

[tweetmeme]When you tell people what your business is, do they get it immediately? Or are they scratching their heads trying to understand what you just said? When starting a business, it is important to be able to convey what your business is all about. You need to be able to explain to your stakeholders — […]

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New Coke: Lessons in the Power of Branding

| May 10, 2008 | Reply
New Coke: Lessons in the Power of Branding

The New Coke is considered as one of the worst marketing fiascos in history. More than anything else, it conveyed so strongly the need to protect the image of your brand. PowerHomeBiz.com has an interesting article on what small businesses can learn from the miserable failure that was the New Coke. Read “Lessons from the […]

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