Category: Marketing

4 Unique Marketing Tactics You Can Use All Year

| December 2, 2016 | Reply
4 Unique Marketing Tactics You Can Use All Year

Here are 5 marketing tactics that you can use all year to help your brand gain further exposure in your target market and increase sales while also nurturing established relationships with your current customers.

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A Powerful Sales Technique Courtesy of Honest Abe

| July 14, 2011 | Reply
A Powerful Sales Technique Courtesy of Honest Abe

A number of traits contributed to Abraham Lincoln’s greatness. Blessed with many talents, Lincoln’s greatest attribute may have been his ability to communicate. Learn a powerful sales technique from Abraham Lincoln

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How to Improve Customer Satisfaction Using a People-Centric Approach

| March 24, 2011 | Reply
How to Improve Customer Satisfaction Using a People-Centric Approach

It is essential for leaders to understand that customer service is the lifeblood of their business. Without satisfied customers, there is no cash. And without satisfied and engaged employees there are no customers – satisfied or not! Here’s a look at what the most successful corporations, organizations and companies are doing different.

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Don’t Waste a Challenging Economy

| November 18, 2010 | 1 Reply
Don’t Waste a Challenging Economy

When times are tough, the phones aren’t ringing and the low-hanging fruit has already been plucked. That leads many to pull back and reduce their work intensity for fear that their efforts would end up being applied in vain. That’s the wrong response to a challenging market. In times like these, smart professionals develop new products, become more innovative, embrace creativity and market themselves harder than ever

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Yogi Tea: Using Free Samples to Market the Business

| September 27, 2010 | 1 Reply
Yogi Tea: Using Free Samples to Market the Business

Free samples have always been an important and highly effective marketing strategy. Yogi Products have created a Well Wishes Tree free sample campaign to “Share the benefits of Yogi tea by sending a Well-Wish to a friend.” Learn from how Yogi Products use free samples to increase awareness for Yogi Tea.

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Can You Explain What Your Business Is?

| September 14, 2010 | 4 Replies
Can You Explain What Your Business Is?

[tweetmeme]When you tell people what your business is, do they get it immediately? Or are they scratching their heads trying to understand what you just said? When starting a business, it is important to be able to convey what your business is all about. You need to be able to explain to your stakeholders — […]

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Secrets to Selling to Small Business Buyers

| August 24, 2010 | 1 Reply
Secrets to Selling to Small Business Buyers

[tweetmeme]If you are selling technology products to small businesses, forget about social media. Instead, focus your efforts on increasing your visibility in the search engines. When making decisions to purchase technology products, small business buyers go to the search engines to find the products that they are looking to buy. This is according to a […]

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SearsPR.com: How Big Businesses are Targeting the Hispanic Market

| August 20, 2010 | 5 Replies
SearsPR.com: How Big Businesses are Targeting the Hispanic Market

The Hispanic market is booming, and opportunities abound for entrepreneurs willing to serve this market. Learn important strategies with regards to targeting the Hispanic market from the recent launch of SearsPR.com

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Verizon Experience: A Lesson in Managing Your Relationship with Customers

| December 29, 2009 | Reply
Verizon Experience: A Lesson in Managing Your Relationship with Customers

I cut off my service with Verizon Wireless last week because of my constant dissatisfaction with the quality of service. My reception is always spotty, especially when I go into stores and in the subway. Even worse, my data reception would go on and off for hours, even days. Then there’s the issue of my […]

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Understanding Your Target Market: Polo Ralph Lauren

| July 21, 2009 | 1 Reply
Understanding Your Target Market: Polo Ralph Lauren

If you want to become a world famous brand, you can’t sell to a broad, undefined market. Learn how Ralph Lauren is focusing on a particular target market, and how they succeeded in reaching this market.

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