The bookstore industry has been hit hard by the changing times. Bookstores are slowly disappearing, and the industry climate remains dim and challenging. Learn how Mitch Kaplan’s Books & Books bookstores are coping – and surviving.
It is essential for leaders to understand that customer service is the lifeblood of their business. Without satisfied customers, there is no cash. And without satisfied and engaged employees there are no customers – satisfied or not! Here’s a look at what the most successful corporations, organizations and companies are doing different.
When times are tough, the phones aren’t ringing and the low-hanging fruit has already been plucked. That leads many to pull back and reduce their work intensity for fear that their efforts would end up being applied in vain. That’s the wrong response to a challenging market. In times like these, smart professionals develop new products, become more innovative, embrace creativity and market themselves harder than ever
Free samples have always been an important and highly effective marketing strategy. Yogi Products have created a Well Wishes Tree free sample campaign to “Share the benefits of Yogi tea by sending a Well-Wish to a friend.” Learn from how Yogi Products use free samples to increase awareness for Yogi Tea.
[tweetmeme]When you tell people what your business is, do they get it immediately? Or are they scratching their heads trying to understand what you just said? When starting a business, it is important to be able to convey what your business is all about. You need to be able to explain to your stakeholders — […]
[tweetmeme]If you are selling technology products to small businesses, forget about social media. Instead, focus your efforts on increasing your visibility in the search engines. When making decisions to purchase technology products, small business buyers go to the search engines to find the products that they are looking to buy. This is according to a […]
The Hispanic market is booming, and opportunities abound for entrepreneurs willing to serve this market. Learn important strategies with regards to targeting the Hispanic market from the recent launch of SearsPR.com
I cut off my service with Verizon Wireless last week because of my constant dissatisfaction with the quality of service. My reception is always spotty, especially when I go into stores and in the subway. Even worse, my data reception would go on and off for hours, even days. Then there’s the issue of my […]
If you want to become a world famous brand, you can’t sell to a broad, undefined market. Learn how Ralph Lauren is focusing on a particular target market, and how they succeeded in reaching this market.