May 18, 2012

Using Virtual IT Support for Your Small Business

One business resource that is both inevitable and important is the IT support. Irrespective of the nature of your business, IT support enables the right processes for smooth functioning of your business.

Is Your Small Business Reaching Its “Tipping Point”?

Tipping point marks the sudden explosion of your business. It’s the threshold of prosperity and growth and flags the coming of greater exponential business growth for you. Here are the key indicators of this business blaster and ways to make the most of it.

Due Maternity: Using Social Tools to Generate Qualified Traffic

For most women, pregnancy is an exciting, momentous and joyous occasion. Many feel that it is a discovery meant to be shared with families and friends, while at the same time curious and apprehensive about pregnancy.Knowing the typical behaviors of pregnant women, Due Maternity created a microsite in November 2008 called LookWhosPreggo.com.

What Inspires Successful Entrepreneurs?

What inspires successful entrepreneurs? What words of wisdom guide their actions and thinking? Paul Thornton in his new book “Leadership – Off the Wall” looks at the quotes leaders and successful entrepreneurs post on their office walls and keep on their desks.

Chilean Miners Triumph: Lessons on Business Resiliency

Besides showcasing the tenacity of rescuers and the miracle of technology, the Chilean miners themselves offer dramatic lessons in resiliency that anyone can learn. If your business and/or personal life has taken a downturn or if you can’t seem to get over the tough times then these tips are for you.

Innovation Secrets of Steve Jobs

When you think of innovation, the first person that comes to mind is Apple’s CEO and co-founder, Steve Jobs. With Jobs at the helm, Apple has revolutionized the computer, mobile telephone, music distribution and even the book publishing industries with products such as the Mac, iPod, iPhone and the iPad. Learn the seven principles that drive Steve Jobs

Selling Flowers to Men: 1800Flowers.com’s Guy’s Guide to Flowers

Online floral shop 1800Flowers.com launched in August 2010 a microsite targeting the male consumers. Learn how Guys Guide to Flowers is being used to reach a new demographic

Yogi Tea: Using Free Samples to Market the Business

Free samples have always been an important and highly effective marketing strategy. Yogi Products have created a Well Wishes Tree free sample campaign to “Share the benefits of Yogi tea by sending a Well-Wish to a friend.” Learn from how Yogi Products use free samples to increase awareness for Yogi Tea.

Success of Members Only Web Retailers

Members-only web retailers are a niche segment of ecommerce retailing that thrives on exclusivity. This alternative model of selling on the Web has seen tremendous growth in the past couple of years, spurred by the recession and consumers’ need to cut spending and find better deals.

Using Online Videos to Sell Products: Swimwear Boutique

Online retail businesses are increasingly using videos to turn that visitor into a buyer. Learn how Swimwear Boutique is taking videos even further by using them to present each of their products, providing users with a closer look of the products resulting in improved sales.