Category: Business Strategy

How a Bookstore is Surviving Tough Times

| June 7, 2011 | Reply
How a Bookstore is Surviving Tough Times

The bookstore industry has been hit hard by the changing times.  Bookstores are slowly disappearing, and the industry climate remains dim and challenging. Learn how Mitch Kaplan’s Books & Books bookstores are coping – and surviving.

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Blendtec: Success in Using Online Videos for Marketing

| April 9, 2011 | Reply
Blendtec: Success in Using Online Videos for Marketing

Online videos are proving to be effective sales and marketing tools. One business that greatly benefited from online videos is Blendtec, a manufacturer and retailer of blenders.

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How to Improve Customer Satisfaction Using a People-Centric Approach

| March 24, 2011 | Reply
How to Improve Customer Satisfaction Using a People-Centric Approach

It is essential for leaders to understand that customer service is the lifeblood of their business. Without satisfied customers, there is no cash. And without satisfied and engaged employees there are no customers – satisfied or not! Here’s a look at what the most successful corporations, organizations and companies are doing different.

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Net-a-Porter: Winning Strategies for Selling Apparel and Clothing Online

| March 11, 2011 | Reply
Net-a-Porter: Winning Strategies for Selling Apparel and Clothing Online

Net-a-Porter.com is a luxury clothing and accessories retailer that carries some of the biggest brands in fashion today. Learn the winning strategies that helped the site become one of the most successful online apparel retailer.

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Overcoming the Challenges of Selling Clothing and Apparel Online

| March 11, 2011 | Reply
Overcoming the Challenges of Selling Clothing and Apparel Online

Clothes and apparel are one of the leading items sold online. However, there are a number of challenges inherent in selling apparel online. Take a look at how some of the big clothing and apparel retailers try to provide the in-store shopping experience online.

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How the Big Boys Sell Apparel and Accessories Online

| February 17, 2011 | Reply
How the Big Boys Sell Apparel and Accessories Online

Shopping clothes and accessories for buyers often means finding clothes that flatter, fit that and suitable for the intended use or occasion. Learn the tools and design techniques used by the top apparel e-commerce sellers.

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Get Your Business Ready for the New Year

| January 5, 2011 | Reply
Get Your Business Ready for the New Year

The new year signifies new beginnings for your business. Are you ready for all the challenges up ahead? Take time to look back at the past and how you’ve managed to perform last year. Were you satisfied? Do you see any room for improvements? Are there new opportunities that you want to tap this year?

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Tips to Startup Entrepreneurs

| December 27, 2010 | Reply
Tips to Startup Entrepreneurs

What do you need to succeed in business? Experts say that you need to have loads of persistence, passion, and hard work – and yes, lots of luck. Learn some factors that you need to improve your chances for success when starting a business.

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How to Use Social Publishing for Your Business (Part 2)

| December 4, 2010 | 2 Replies
How to Use Social Publishing for Your Business (Part 2)

There’s a growing segment of online population who are consuming content via social publishing sites, and you need to consider if social publishing fits your social media strategy.In Part 2 of this article, learn how big businesses

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Spanx: Success in Innovating Existing Products

| November 19, 2010 | 2 Replies
Spanx: Success in Innovating Existing Products

Many successful businesses made it, not by creating a unique product that never existed before. Spanx succeeded by reworking the panty hose to fit the needs of women.

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