The bookstore industry has been hit hard by the changing times. Bookstores are slowly disappearing, and the industry climate remains dim and challenging. Learn how Mitch Kaplan’s Books & Books bookstores are coping – and surviving.
Category: Book Reviews
“How and when will this generate sales.” That’s what entrepreneurs typically ask themselves when investing in marketing. “And that is the completely WRONG question to ask,” says marketing expert David Newman. In his new book Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition Newman reveals the right questions […]
From Denny F. Strigl, former president and CEO of Verizon Wireless, here are some tips on how to think like a successful manager. Highly successful managers have a different way of thinking than average managers — which accounts for their strong success.
When you think of innovation, the first person that comes to mind is Apple’s CEO and co-founder, Steve Jobs. With Jobs at the helm, Apple has revolutionized the computer, mobile telephone, music distribution and even the book publishing industries with products such as the Mac, iPod, iPhone and the iPad. Learn the seven principles that drive Steve Jobs
Your greatest personal asset is the way that you are known to others. It is your personal reputation for keeping your word and fulfilling your commitments. Your integrity precedes you and affects all of your interactions with other people.
Learn the special strategy that leaders use to become exceptional, plus the three key areas where you show your character to others.
If you want to become a world famous brand, you can’t sell to a broad, undefined market. Learn how Ralph Lauren is focusing on a particular target market, and how they succeeded in reaching this market.
W. Randall Jones, founder of Worth magazine, in his new book entitled The Richest Man in Town: The Twelve Commandments of Wealth distills the characteristics of successful men and women.
Ryan Allis, CEO of marketing and online communications firm iContact Corp., shares some interesting lessons on how to attract investors for your business in his new book “Zero to One Million: How I Built a Company to $1 Million in Sales … and How You Can, Too.” According to Allis, to increase your chances of […]