Category: Book Reviews

Four Insights for Small Business Marketing

| August 7, 2013 | Reply
Four Insights for Small Business Marketing

“How and when will this generate sales.” That’s what entrepreneurs typically ask themselves when investing in marketing. “And that is the completely WRONG question to ask,” says marketing expert David Newman. In his new book Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition Newman reveals the right questions […]

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Three Ways of Thinking Like a Successful Manager

| May 18, 2011 | Reply
Three Ways of Thinking Like a Successful Manager

From Denny F. Strigl, former president and CEO of Verizon Wireless, here are some tips on how to think like a successful manager. Highly successful managers have a different way of thinking than average managers — which accounts for their strong success.

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Innovation Secrets of Steve Jobs

| October 20, 2010 | Reply
Innovation Secrets of Steve Jobs

When you think of innovation, the first person that comes to mind is Apple’s CEO and co-founder, Steve Jobs. With Jobs at the helm, Apple has revolutionized the computer, mobile telephone, music distribution and even the book publishing industries with products such as the Mac, iPod, iPhone and the iPad. Learn the seven principles that drive Steve Jobs

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The Secret to Becoming an Exceptional Leader

| September 9, 2010 | 2 Replies
The Secret to Becoming an Exceptional Leader

Your greatest personal asset is the way that you are known to others. It is your personal reputation for keeping your word and fulfilling your commitments. Your integrity precedes you and affects all of your interactions with other people.
Learn the special strategy that leaders use to become exceptional, plus the three key areas where you show your character to others.

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5 Rules for Digital Marketing Success

| September 1, 2010 | Reply
5 Rules for Digital Marketing Success

From the book “The On-Demand Brand” by Rick Mathieson, learn the core set of rules — some contrarian, but most based on common sense — for building brand experiences that attract, engage, and win the loyalty of digital consumers.

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Learning from Martha on How to Start a Business

| August 26, 2010 | Reply
Learning from Martha on How to Start a Business

What does it take to really need to successfully start a business? Martha Stewart, one of the most successful women in business today, lists down the essential elements to start an entrepreneurial venture in her book “The Martha Rules.”

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Understanding Your Target Market: Polo Ralph Lauren

| July 21, 2009 | 1 Reply
Understanding Your Target Market: Polo Ralph Lauren

If you want to become a world famous brand, you can’t sell to a broad, undefined market. Learn how Ralph Lauren is focusing on a particular target market, and how they succeeded in reaching this market.

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The 12 Commandments of Wealth: Learning from Self-Made Successful Entrepreneurs

| March 16, 2009 | 5 Replies
The 12 Commandments of Wealth: Learning from Self-Made Successful Entrepreneurs

W. Randall Jones, founder of Worth magazine, in his new book entitled The Richest Man in Town: The Twelve Commandments of Wealth distills the characteristics of successful men and women.

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How to Find Investors for Your Business

| March 1, 2008 | 6 Replies
How to Find Investors for Your Business

Ryan Allis, CEO of marketing and online communications firm iContact Corp., shares some interesting lessons on how to attract investors for your business in his new book “Zero to One Million: How I Built a Company to $1 Million in Sales … and How You Can, Too.” According to Allis, to increase your chances of […]

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