There’s a growing segment of online population who are consuming content via social publishing sites, and you need to consider if social publishing fits your social media strategy.In Part 2 of this article, learn how big businesses
Spanx: Success in Innovating Existing Products
November 19, 2010 By 2 Comments
Many successful businesses made it, not by creating a unique product that never existed before. Spanx succeeded by reworking the panty hose to fit the needs of women.
What Inspires Successful Entrepreneurs?
November 2, 2010 By 1 Comment
What inspires successful entrepreneurs? What words of wisdom guide their actions and thinking? Paul Thornton in his new book “Leadership – Off the Wall” looks at the quotes leaders and successful entrepreneurs post on their office walls and keep on their desks.
Discount Beauty Center: How Email Segmentation Can Improve Sales
October 29, 2010 By 17 Comments
Big businesses recognize that their email leads and subscribers are different from each other, with different buying behaviors, interests and motivations. As a result, they break down their lists into different segments and send them emails targeted and relevant to them. Learn how Discount Beauty Center utilized email segmentation to win back customers and increase sales.
Innovation Secrets of Steve Jobs
October 20, 2010 By Leave a Comment
When you think of innovation, the first person that comes to mind is Apple’s CEO and co-founder, Steve Jobs. With Jobs at the helm, Apple has revolutionized the computer, mobile telephone, music distribution and even the book publishing industries with products such as the Mac, iPod, iPhone and the iPad. Learn the seven principles that drive Steve Jobs
Selling Flowers to Men: 1800Flowers.com’s Guy’s Guide to Flowers
October 13, 2010 By 3 Comments
Online floral shop 1800Flowers.com launched in August 2010 a microsite targeting the male consumers. Learn how Guys Guide to Flowers is being used to reach a new demographic
Steps for a Successful Holiday Email Marketing Campaign
October 12, 2010 By 7 Comments
Emails have been an important tool used by retailers especially during the holidays. It has been effectively used by retailers to inform about deals and holiday offerings, persuade shoppers to do the shopping with them, and boost sales. If you want to have a successful holiday email campaign, here are tips to consider.
