Author Archive: Isabel Isidro

Isabel Isidro is a small business owner who writes about her experiences in starting and running a business. She is the co-founder of PowerHomeBiz.com and also runs WomenHomeBusiness.com

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Christmas Holiday Email Marketing Strategies: Lessons from Kohl’s

| December 31, 2015 | Reply
Christmas Holiday Email Marketing Strategies: Lessons from Kohl’s

Learn how the department store Kohl’s do email marketing for the holiday season in December and what lessons small businesses can learn from their strategy

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8 Headlines that Work: Lessons from Political News Sites

| August 24, 2014 | Reply
8 Headlines that Work: Lessons from Political News Sites

How do compel users to read your articles? Start with the headline! Learn how to write headlines that work to get your content read and shared.

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How to Use Pinterest: Lessons from Kate Spade

| January 1, 2014 | Reply
How to Use Pinterest: Lessons from Kate Spade

Pinterest is said to be the fastest growing content sharing platform. Learn how the fashion retailer Kate Spade is using Pinterest to engage its customers and win new fans for their products.

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How to Use Email to Engage Customers: The Case of Nordstrom

| August 13, 2012 | 1 Reply
How to Use Email to Engage Customers: The Case of Nordstrom

Email has become a powerful and must-have tool for marketers and business owners. Learn how high-end department store Nordstrom uses email to engage customers and increase sales.

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How to Succeed in Selling Online

| November 17, 2011 | 4 Replies
How to Succeed in Selling Online

From the fastest growing mid sized ecommerce stores, here are the strategies to succeed in online retailing. Learn how to start a successful ecommerce business on the Web.

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Learning from the Social Media Mistakes of Rep. Anthony Weiner

| June 8, 2011 | Reply
Learning from the Social Media Mistakes of Rep. Anthony Weiner

Rep. Anthony Weiner (D-New York) is currently embroiled in a controversy after a lewd photo was sent from his official Twitter account to another woman not his wife. This scandal demonstrates the risks to using social media. Here are some lessons that the scandal involving Congressman Weiner can teach us on how to use social media.

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How a Bookstore is Surviving Tough Times

| June 7, 2011 | Reply
How a Bookstore is Surviving Tough Times

The bookstore industry has been hit hard by the changing times.  Bookstores are slowly disappearing, and the industry climate remains dim and challenging. Learn how Mitch Kaplan’s Books & Books bookstores are coping – and surviving.

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Blendtec: Success in Using Online Videos for Marketing

| April 9, 2011 | Reply
Blendtec: Success in Using Online Videos for Marketing

Online videos are proving to be effective sales and marketing tools. One business that greatly benefited from online videos is Blendtec, a manufacturer and retailer of blenders.

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Net-a-Porter: Winning Strategies for Selling Apparel and Clothing Online

| March 11, 2011 | Reply
Net-a-Porter: Winning Strategies for Selling Apparel and Clothing Online

Net-a-Porter.com is a luxury clothing and accessories retailer that carries some of the biggest brands in fashion today. Learn the winning strategies that helped the site become one of the most successful online apparel retailer.

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Overcoming the Challenges of Selling Clothing and Apparel Online

| March 11, 2011 | Reply
Overcoming the Challenges of Selling Clothing and Apparel Online

Clothes and apparel are one of the leading items sold online. However, there are a number of challenges inherent in selling apparel online. Take a look at how some of the big clothing and apparel retailers try to provide the in-store shopping experience online.

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