The bookstore industry has been hit hard by the changing times. Bookstores are slowly disappearing, and the industry climate remains dim and challenging. Learn how Mitch Kaplan’s Books & Books bookstores are coping – and surviving.
Author Archive: Isabel Isidro
Learn how the department store Kohl’s do email marketing for the holiday season in December and what lessons small businesses can learn from their strategy
Email has become a powerful and must-have tool for marketers and business owners. Learn how high-end department store Nordstrom uses email to engage customers and increase sales.
Online videos are proving to be effective sales and marketing tools. One business that greatly benefited from online videos is Blendtec, a manufacturer and retailer of blenders.
Net-a-Porter.com is a luxury clothing and accessories retailer that carries some of the biggest brands in fashion today. Learn the winning strategies that helped the site become one of the most successful online apparel retailer.
Clothes and apparel are one of the leading items sold online. However, there are a number of challenges inherent in selling apparel online. Take a look at how some of the big clothing and apparel retailers try to provide the in-store shopping experience online.