The bookstore industry has been hit hard by the changing times. Bookstores are slowly disappearing, and the industry climate remains dim and challenging. Learn how Mitch Kaplan’s Books & Books bookstores are coping – and surviving.
Author Archive: Contributor
“How and when will this generate sales.” That’s what entrepreneurs typically ask themselves when investing in marketing. “And that is the completely WRONG question to ask,” says marketing expert David Newman. In his new book Do It! Marketing: 77 Instant-Action Ideas to Boost Sales, Maximize Profits, and Crush Your Competition Newman reveals the right questions […]
From Denny F. Strigl, former president and CEO of Verizon Wireless, here are some tips on how to think like a successful manager. Highly successful managers have a different way of thinking than average managers — which accounts for their strong success.