12 Steps to Social Media Success

| November 5, 2010 | 1 Reply

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[tweetmeme]Social media has emerged as an important way to connect and communicate with your customers, industry peers and other stakeholders

Epsilon has created a short but highly useful while paper “12 Steps to Social Media Success: The Case for Social Marketing.” Here are the steps they suggest:

  • Embrace the need for change and be “open” to truly creating dialogues with customers
  • Familiarize yourself with how to use social media on your personal account first, if you have to, before spending your marketing budget on it
  • Learn from others and tap into experts, including reading case studies, best practices, as well as check what your competitors are doing in the social media space
  • Get buy-in from your management and the company in general
  • Understand your customers’ behavior online, including where they spend the most of their time, and start slowly
  • Take the time to understand each social network, and listen and learn
  • Take chances: don’t be afraid to test new initiatives, conversation starters, content and offers
  • Create value and meaningful conversations
  • Be honest, transparent and responsive
  • Be a team player and integrate
  • Track and measure success
  • Communicate learnings and successes

You can request for your copy of the white paper here

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Category: Online Marketing, Social Media

About the Author ()

Isabel Isidro is a small business owner who writes about her experiences in starting and running a business. She is the co-founder of PowerHomeBiz.com and also runs WomenHomeBusiness.com

Comments (1)

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  1. JoshW says:

    As the Dir. of PR at pricefalls.com, we strive to do just that. Pricefalls is taking the auction format and adding the social media aspect to it by connecting the buyers directly to the sellers and gaining consumer feedback from both ends.

    I love your list and would love to talk more about social media in general. If you can shoot me an email at jweaver@pricefalls.com

    Thank you


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