If you accept credit card payments, it is important to take steps to prevent your business from becoming a victim of fraud. Learn various ways you can protect your business and minimize, if not totally eliminate, fraud.
Yogi Tea: Using Free Samples to Market the Business
September 27, 2010 By 2 Comments
Free samples have always been an important and highly effective marketing strategy. Yogi Products have created a Well Wishes Tree free sample campaign to “Share the benefits of Yogi tea by sending a Well-Wish to a friend.” Learn from how Yogi Products use free samples to increase awareness for Yogi Tea.
Success of Members Only Web Retailers
September 22, 2010 By 4 Comments
Members-only web retailers are a niche segment of ecommerce retailing that thrives on exclusivity. This alternative model of selling on the Web has seen tremendous growth in the past couple of years, spurred by the recession and consumers’ need to cut spending and find better deals.
Using Online Videos to Sell Products: Swimwear Boutique
September 17, 2010 By 4 Comments
Online retail businesses are increasingly using videos to turn that visitor into a buyer. Learn how Swimwear Boutique is taking videos even further by using them to present each of their products, providing users with a closer look of the products resulting in improved sales.
Mobile Applications: Should Small Businesses Jump In?
September 16, 2010 By 1 Comment
Big businesses have been moving aggressively with mobile marketing, and many have created their mobile applications to ensure that they are on their customers’ hands and minds all the time. But for a small business owner, developing a mobile application can be costly, even prohibitive. Is it time for small businesses to jump in on the action? Learn how mobile apps are currently being used by mobile users.
How to Secure Angel Financing: Learning from Black Orchids Interior
September 16, 2010 By 2 Comments
Small business owner, Sally Chamley, who runs an online luxury home interiors business, was able to secure £300,000 from an angel investor. Learn how she did it, and apply what worked for her in your quest for attracting investors for your business.
Is It Time to Change Your Business Strategies?
September 15, 2010 By 1 Comment
Change is a crucial element of any business. Whether your business has sunk into complacency, your strategies are no longer effective, or you just need to stir some excitement into your business, you need to adopt changes. But how do you know if it is time to change?
Can You Explain What Your Business Is?
September 14, 2010 By 4 Comments
When you tell people what your business is, do they get it immediately? Or are they scratching their heads trying to understand what you just said? When starting a business, it is important to be able to convey what your business is all about. You need to be able to explain to your stakeholders — [...]
How to Think Like Lincoln
September 13, 2010 By 3 Comments
Abraham Lincoln, one of the greatest thinkers the United States has produced, grew up in a culture that held thinking in low esteem. But if you’re expanding your business or creating one, worrying about an issue, planning a presentation, or making a hard decision, do what Linncoln did and get the basic idea down on paper.
