May 18, 2012

Why Businesses Fail: Lessons from China’s Yue-Sai Kan

Why do businesses fail? Businesses fail for a number of reasons, foremost of which is the failure of execution. Find out the lessons China’s most popular woman Yue-Sai Kan learned when her home decor business failed.

Lessons on How to Improve Your Retail Sales

While the economy is showing some signs of recovery, many retailers are still hurting. Even more so for small retailers. Learn tips from the book “The Retail Doctor’s Guide to Growing Your Business” to help your small retail business come up on top despite the recession and improve your retail sales.

Selling on the Web: Importance of Educating Customers

To sell on the Web, big businesses are going far beyond the storefront. They realize that gaining customer loyalty and increasing sales goes beyond simply putting the product images alongside the “buy it now” button. They need to engage the customers. They need to educate them. They need to cultivate and build the love for their products.

Engaging Small Businesses through Social Media

If you are trying to reach and market to small business owners, what is the best social media channel to use. How do small businesses use social media to look for business information? Learn how from the results of this survey.

Learning from Martha on How to Start a Business

What does it take to really need to successfully start a business? Martha Stewart, one of the most successful women in business today, lists down the essential elements to start an entrepreneurial venture in her book “The Martha Rules.”

Secrets to Selling to Small Business Buyers

If you are selling technology products to small businesses, forget about social media. Instead, focus your efforts on increasing your visibility in the search engines. When making decisions to purchase technology products, small business buyers go to the search engines to find the products that they are looking to buy. This is according to a [...]

Social Media and the Mobile Food Truck Business

In the last few years, the mobile food industry has increased its momentum, especially in big urban areas such as New York City, Seattle, San Francisco, Los Angeles and Washington D.C. What sets this new breed of food trucks apart is how tech savvy they are, and their use of social media, in particular Facebook and Twitter.

IdeaPaint: How a Startup is Using Social Media to Market Its Business

How should you use social media for your business? Learn from IdeaPaint.com on how to effectively use of social media for marketing a business. We analyze how they use various social media platforms such as blog, Facebook, Twitter, Youtube and Flickr.

SearsPR.com: How Big Businesses are Targeting the Hispanic Market

The Hispanic market is booming, and opportunities abound for entrepreneurs willing to serve this market. Learn important strategies with regards to targeting the Hispanic market from the recent launch of SearsPR.com