How to Succeed on the Web: Best Practices for Online Retailers

| June 18, 2009 | Reply

[tweetmeme]Larry Freed, the head of ForeSee Results which is a market leader in customer satisfaction management, recently spoke at the the Internet Retailer Conference and Exhibition in Boston. In his speech, he gave 6 best practices for online retailers.

  • Satisfaction drives conversion, loyalty retention, word-of-mouth and financial success.
  • The consumer is in charge — which speaks to low switching costs, high competition and increased consumer knowledge.
  • You can’t manage what you can’t measure. This basic theory applies to every management scorecard.
  • Measurement is hard; don’t fall for gimmicks.
  • Integration of Web metrics magnifies value.
  • It takes only two things to survive and thrive in this economy: Be fiscally responsible, and satisfy your customers.

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Category: Ecommerce, Online Business

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Isabel Isidro is a small business owner who writes about her experiences in starting and running a business. She is the co-founder of and also runs

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