May 18, 2012

How Big Businesses and Business Gurus Use Twitter

Twitter is a social messaging and microblogging site where you can post messages in 140 characters or less. The site has grown at a phenomenal phase, growing at a staggering 1,382 percent on an annual basis. As such, it is not surprising that both celebrities, businesses and gurus have immersed themselves on Twitter. Businesss use [...]

How PepsiCo is Using Social Media

In an article in BrandWeek, PepsiCo’s point man for social media Bonin Bough discussed how their company is using social media. PepsiCo is one of the big companies that extensively uses social marketing to push their brand and create meaningful conversations with consumers. For Bough, the first part of using social media is asking the [...]