Lessons on Retailing: Demory’s Christmas Memories

| April 7, 2009 | 1 Reply

[tweetmeme]Demory’s Christmas Memories is a 10-year old retail store selling Christmas items in Hagertown, Maryland. They don’t have a strong Web presence, but their 3,000 sq. ft. store is one of the best of its kind in the Mid-Atlantic area.

In an interview with Selling Christmas Decorations magazine, owner Steve Demory gave this advice that is useful to those running a small retail business:

At first we bought what we liked, and then we realized that we were missing a large segment of our potential customers. We started to listen to people more and make notes of what products they asked us for that we didn’t have. We bought more of what people were looking for and our business improved. However, we don’t go for gimmick items that saturate the market and then sit on shelves.

UPDATE (4/26):

Because of a bridge closure on their road from August – December 12, 2008, Demory’s Christmas Memories is now for sale. The bridge closure has dramatically reduced the number of cars passing their road until the detour. With fewer cars, their sales also plummeted.

The business has fought the county on getting a temporary bridge put in. The state actually approved it but the County Commisioners voted it down. Given the difficulty in securing financing, the owners have decided to sell their well establised Christmas store.


Category: Retailing

About the Author ()

Isabel Isidro is a small business owner who writes about her experiences in starting and running a business. She is the co-founder of PowerHomeBiz.com and also runs WomenHomeBusiness.com

Comments (1)

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  1. Steve Demory says:

    After 11 years Demory’s Christmas Memories is now just a memory.

    Thanks to all who came in our store and made it truly a place to relax and reflect on Christmas Memories.

    I pray everyday that with some miracle we could bring those memories back.

    I have been asked many times since we closed if I would do it again. Yes I would if the funds were available.

    I really miss all of you.
    Thanks Everyone
    Steve Demory

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