May 18, 2012

OfficeMax: How to Use Blogs to Launch a Product

OfficeMax launched today a new product line by Peter Walsh, a professional organizer from the TLC show Clean Sweep. The product line, called [In]Place System, includes various organizing must-haves such as document wallets and file folders, portable file totes and rolling case files, and color-coded hanging files and expanding files that can be used alone [...]

Lessons on Retailing: Demory’s Christmas Memories

Demory’s Christmas Memories is a 10-year old retail store selling Christmas items in Hagertown, Maryland. They don’t have a strong Web presence, but their 3,000 sq. ft. store is one of the best of its kind in the Mid-Atlantic area. In an interview with Selling Christmas Decorations magazine, owner Steve Demory gave this advice that [...]

Costco: Excellent Service Impresses Customer

Happy customers are your best word of mouth marketing. Learn how a satisfied Costco customer was spreading the word about his very positive experience with the company.