According to InternetRetailer.com’s Top 500 Guide, Target.com is ranked as the 19th biggest ecommerce store on the Web today. From $756 million in 2004, Target’s web sales has grown to 1.153 billion in web sales in 2007. While we do not have access to Target.com’s analytics data (though InternetRetailer.com estimates that Target.com’s conversion rate is [...]
Design Toscano: Increasing Sales by Improving Email Response Rates
November 6, 2008 By Leave a Comment
Design Toscano was recently featured in a case study entitled “Narrow Niche E-Mails Increase Sales” in the October 2008 issue of Target Marketing. The company traditionally used emails to announce catalog drops, highlight a few items (mostly new inventories), introduce merchandise lines, and announce site-wide sales. To spur sales, Design Toscano experimented on segmented email [...]
