Office Max: Effective Product Presentation

| October 30, 2008 | Reply


[tweetmeme]If you are offering a wide variety of products, check out how presents its products. is the 6th largest ecommerce site according to the Internet Retailer Top 500 Guide. The company had Web sales of about $3.16 billion in 2007, and a monthly unique visitors of 3.6 million. What is impressive about is their high conversion rate — said to be around 10.75 percent.

One of’s feature is their methods of making it easy for customers to find what is available on the site:

  • Alphabetical directory of their product category. Presented as an interactive ruler, a customer can click on the letter and it will show the list of product types starting with that letter — e.g. clicking on letter J shows janitorial products, journals and jump drives. The ruler is available in all pages to make it easy for customers to jump from one product category to another. This feature is unique among the top etailers
  • Main product category listing on the left navigation column.


Category: Ecommerce

About the Author ()

Isabel Isidro is a small business owner who writes about her experiences in starting and running a business. She is the co-founder of and also runs

Leave a Reply