If you are offering a wide variety of products, check out how OfficeMax.com presents its products. OfficeMax.com is the 6th largest ecommerce site according to the Internet Retailer Top 500 Guide. The company had Web sales of about $3.16 billion in 2007, and a monthly unique visitors of 3.6 million. What is impressive about OfficeMax.com [...]
How to Introduce a New Product: Lessons from Sears
October 20, 2008 By 1 Comment
If you are looking to introduce a new product line (particularly high end or expensive products), study Sears.com’s way of highlighting a product. With a new product, your goal is to educate the consumers about the product, how it is used and should be used, and more importantly, what benefits this new product can give [...]
How to Improve Effectiveness of Your Email Marketing Campaigns
October 14, 2008 By Leave a Comment
Internet Retailer conducted a survey of 174 web-only retailers, chain retailers, catalogers and consumer brand manufacturers on how they are using email marketing. The most interesting result of the survey is the question on the tactics used to improve results from email: Which of the following tactics are you using to improve the effectiveness of [...]
