Lenox.com recently redesigned their website to enhance customer experience. But like many retailers, particularly small businesses, they don’t know what users really want from their site. It’s hard to improve customer experience when you don’t know where to start. The home decor, jewelry, and dining and entertaining retailer then conducted an extensive market study of [...]
Crate & Barrel: Email Strategies During Tough Economic Times
September 26, 2008 By 1 Comment
As the financial market falls, retailers are gearing up for a bleak holiday season. With financial woes such as the faltering housing market, rising unemployment and high food and energy costs, consumers may cut back on spending for gifts and holidays. To survive in this market, one way is to emphasize low price gifts that [...]
Online Customer Service Success Tips from DrsFosterSmith.com
September 23, 2008 By 1 Comment
eM+C magazine has a good interview with the pet supply store DrsFosterSmith.com on their secrets to customer service success. This 25-year old retailer is renowed for their excellent customer service. In fact, DrsFosterSmith.com has been named by Foresee Results’ Spring 2008 Top 100 Online Retail Satisfaction Index as the nation’s fourth ranked retailer in terms [...]
Kazoo Toys: How a Small Business Can Compete with the Big Boys
September 7, 2008 By 2 Comments
One challenge for small business entrepreneurs is how they can compete — and thrive — against big businesses in their niche. It is hard and scary, particularly if you have limited resources and cannot afford to make mistakes. But there are small businesses who are able to carve a niche for themselves and succeed, despite [...]
